If you consider yourself an expert in a sports or fitness trade, then there is a lot of opportunity in launching your own training facility. In fact, the health club industry brings in a whopping $87.2 billion annually, and is expected to grow each year. While this presents an excellent business opportunity, there are numerous factors to consider as you embark on this new entrepreneurial journey. So here’s a handy guide to help you get started.
4 Keys to Launching a Training Facility
Create a Business Plan
Before diving head first into any business, it’s important to thoroughly research related aspects to gain a better understanding of the opportunities and challenges that lie ahead. It’s incredibly risky to plunge into a business without knowing the demand for the service or the external environment that accompanies it. Your business plan should include the following:
- A strong guiding mission statement and purpose
- Ample funding, secured
- A proposed ideal location
- An established marketing plan
Recruit passionate team members
It’s vital that new business owners understand that the team you develop will determine the success of the venture, so build your team carefully. Whether you’re starting off small or building an empire, it is vitally important to recruit team members who share your drive, expertise, passion, and values. First and foremost, you’ll want a staff that can provide professional instruction coupled with a positive attitude that will foster consistent player development. This will build credibility amongst clientele. Essentially, you want an educated team that is good at what you do; training athletes. If you’re producing results, word travels fast.
In the initial stages of launching a training facility, however, things can be slow. It can take months to create a steady flow of business. You can’t afford staff members giving up when times are rough, nor do you want toxic work personalities who are not as motivated or driven to help accomplish the facility’s goals. A recent study found that in the face of a toxic workplace, 78 percent of participating employees stated their commitment to their organization declined, and 66 percent said their performance declined. Building and maintaining a driven team is a critical component of your training facility’s longevity.
Invest in Proper Technology
As the demand for supplementary training and focus on sports specialization rises, capitalizing on the technological advances available in the market will help you outshine your competition and foster player development. This can mean leveraging today’s most functional tools and resources to improve performance, prevent injury, and maintain optimal health for athletes. For instance, Upper Hand can help your business with the following:
- Business management: This software can automate many of the administrative tasks for your facility, running operations like online scheduling, payments, and accounting while you focus on what’s important – your clients.
- Communication tools: This can aid in a variety of ways, from training to marketing, allowing you and your staff to communicate at a moment’s notice.
- Athlete analysis: Video technology can help your staff easily capture, edit, organize, and review videos to better study technique and pinpoint areas to help perfect technique and avoid future injuries.
Build a Social Presence
With over 3 billion people using social media and more than 24 million smartphone users in the United States, creating a social presence is a key component of a successful business. Social media is one of the best ways to connect with your audience, promote your business, and build your brand. By utilizing the numerous platforms – Twitter, Facebook, Instagram, etc. – you can showcase your training facility through a variety of content. Whether it’s a video of a session, instructional workout, or staff profiles, this content can help reach potential customers and position your facility as a premier development program.
Remember, starting a business is a process. You will run into a few unanticipated hurdles and will experience a few hiccups, but staying motivated and seeking insight and advice from industry peers are key to success.
For more insight into how to build a strong client base, be sure to check out our Guide to Turning Members and Clients into Brand Advocates!