Skip links

Latest Content

Below you’ll find the latest content from Upper Hand. From tips on sports business management to podcast episodes and free downloads, The Zone has a variety of insightful information to help propel your business up and to the right.

See all posts
5 “Soft” Skills Every Entrepreneur Needs to Succeed

5 “Soft” Skills Every Entrepreneur Needs to Succeed

Business Management

There are countless components that go into building a successful company, but “soft” skills that act as the fundamental building blocks of a functioning business. Soft skills are defined as interpersonal skills, like listening and communication, whereas “hard” skills are considered to be job-specific. Nearly 93% of employers said that soft skills are an “essential” […]

Recurring Revenue 101: Growing Bottom Line Through Memberships

Recurring Revenue 101: Growing Bottom Line Through Memberships

Financial

A large portion of fitness studios seek profit through memberships – locking a customer into a membership results in a highly sought after business asset: recurring revenue. We dive into the impact of recurring revenue and various membership types you can offer to grow bottom line.

New Apps, Wearables and VR: How Gamification has Transformed Fitness

New Apps, Wearables and VR: How Gamification has Transformed Fitness

Fitness

Recently, the fitness industry has begun to capitalize on the widespread love for competition-based games, and fitness gamification creatively infuses the popular elements of competitive video games into workouts. With new apps, wearables, and virtual reality, gamification has allowed fitness to tap into new consumer markets and increase fitness activity.

How Boutique Fitness Has Evolved into the New Standard for Workplace Wellness

How Boutique Fitness Has Evolved into the New Standard for Workplace Wellness

Fitness

Starting in the 1920s, the boutique fitness studio market has seen unprecedented growth and a new breakthrough. What was once accessible through local studios is now available on-demand at home, work, and on the road. This shift has led boutique fitness to become a new standard in workplace wellness and employee benefits.

Top 4 Fitness Training Methods – Which One’s For Me?

Top 4 Fitness Training Methods – Which One’s For Me?

Fitness

There are many different methods when it comes to fitness training, and picking the right one can be a challenge. We summarize a 4 popular training methods people can implement into their fitness agenda.

How Should I Charge Customers? Top 6 Fitness Pricing Models and Strategies

How Should I Charge Customers? Top 6 Fitness Pricing Models and Strategies

Business Management

When it comes to operating a fitness business, finding the right pricing model and strategy will go a long way to attract, satisfy, and retain customers. We break down the 6 most common fitness pricing models and the strategies behind each.

Are the Dallas Cowboys Leaders in a New Fitness Trend?

Are the Dallas Cowboys Leaders in a New Fitness Trend?

Branding

Recently, we have begun to see professional sports teams utilizing their brand power and name recognition to expand into the fitness market. A prime example of this is the Dallas Cowboys’ newest venture: Cowboys Fit. They invite customers to ‘train like one of us,’ granting a fitness experience akin to that of Cowboys players. State […]

Good or Bad? The Impact of Sports Replay on Fan Experience

Good or Bad? The Impact of Sports Replay on Fan Experience

Sports

In today’s modern age, the sports and tech world are integrating at unprecedented rates. Fan experience is being shaped by new innovations in tech, and the presence of new technology has undeniably improved the sports industry. New video review capabilities, however, have been met with controversy. 

Best Practices for Organizing Efficient Sports Tryouts

Best Practices for Organizing Efficient Sports Tryouts

Coaching Tips

Seasons begin at the first open tryout. The evaluations and feedback at tryouts are perhaps the most influential part of any team’s season. Sports tryouts don’t determine the success of a team, but if done correctly, can fast track to a championship. Address these areas to create an effective, efficient, and enjoyable tryout session.