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About The Zone

We believe that people in sports and fitness are better off when they understand their business. The Zone showcases research, industry trends, and best practices to build a better business and further improve the development of athletes globally.

Latest Content

Below you'll find the latest and greatest content from Upper Hand. From tips on sports business management to podcast episodes and free downloads, The Zone has a variety of insightful information to help propel your business up and to the right.