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Below you’ll find the latest content from Upper Hand. From tips on sports business management to podcast episodes and free downloads, The Zone has a variety of insightful information to help propel your business up and to the right.

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An Overview for Tracking and Using NPS in the Sports and Fitness Industry

An Overview for Tracking and Using NPS in the Sports and Fitness Industry

Business Management

If you are the owner of a sports training facility, yoga studio, or other business in the sports and fitness industry, then no doubt you understand the importance of maintaining a good reputation among your customer base. However, you may wonder how you can best determine the overall level of customer satisfaction with your service, […]

NFL Season Takeaways: Week 5

NFL Season Takeaways: Week 5

Business Management

We waited nearly seven months for this NFL season. And just like that, we’re already a month into the season. Read our thoughts on the roles of backup players, new game rulings, and the future of football, and be sure to let us know if you agree or disagree with our takeaways.

Preparing for the Holidays at Your Sports Business

Preparing for the Holidays at Your Sports Business

Business Management

Planning for the holidays in October may seem unnecessary. But when November rolls around, consumers are already in holiday mode. Staying ahead of the demand will offer the most return. Follow our guide to effectively prepare your business strategy to get the timing right for gifting and promotions. Wasting the holiday season is a big […]

Upper Hand HQ Wins JLL’s 2019 Best in Show Award for Innovative Tech Space

Upper Hand HQ Wins JLL’s 2019 Best in Show Award for Innovative Tech Space

Press & Announcements

Upper Hand today proudly announces it’s been named “Best in Show” in the small organization category for Jones Lang LaSalle’s (JLL) Best Spaces in Indiana 2019 competition. The award program celebrates companies for their support of a workspace design that is unique, innovative, reflects the company’s brand, engages the employee base, and enhances productivity. This […]

4 Ways to Drive Retail at Your Fitness Business

4 Ways to Drive Retail at Your Fitness Business

Business Management

At fitness and sports centers, retail serves as a profit producer, marketing magnate, and emergency safeguard for members who forget to pack a piece of clothing, water bottle, or necessary piece of equipment. This extra revenue stream is important to any business and it’s customers, and fitness studios and sports training facilities are well-positioned to […]

3 Client Retention Tips for Sports and Fitness Businesses

3 Client Retention Tips for Sports and Fitness Businesses

Business Management

Fitness and sports businesses’ goal is to influence customers to come back for more. Fantastic classes and lessons naturally retain customers. That’s why it’s vital to ace your class structure. Clients will be willing to spend their time and money at your facility if they find tremendous value in your unique offerings. Start early on […]

Todd Linden Appointed Managing Director at Park Ten Capital

Todd Linden Appointed Managing Director at Park Ten Capital

Press & Announcements

Park Ten Capital is pleased to announce the appointment of Todd Linden as Managing Director. In this role, Todd will oversee the technology investments of Park Ten in both Upper Hand, and Indianapolis based sports and fitness software provider; and Omnna, a Dallas based ERP cloud solution that provides software to the auto supply, lumber […]

How to Turn Clients Into Brand Advocates

How to Turn Clients Into Brand Advocates

Branding

When people we trust speak highly about a brand or product, we are more than likely to try out their recommendations. People looking for new ways to get fit often turn to their close friends for recommendations on their favorite fitness studios or gyms. Likewise, people who are committed to the community their favorite fitness […]

Thinking of Launching a Training Facility? Here’s How

Thinking of Launching a Training Facility? Here’s How

Business Management

If you consider yourself an expert in a sports or fitness trade, then there is a lot of opportunity in launching your own training facility. In fact, the health club industry brings in a whopping $87.2 billion, and is expected to grow each year. While this presents an excellent business opportunity, there are numerous factors […]