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Below you’ll find the latest content from Upper Hand. From tips on sports business management to podcast episodes and free downloads, The Zone has a variety of insightful information to help propel your business up and to the right.

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Todd Linden Appointed Managing Director at Park Ten Capital

Todd Linden Appointed Managing Director at Park Ten Capital

Press & Announcements

Park Ten Capital is pleased to announce the appointment of Todd Linden as Managing Director. In this role, Todd will oversee the technology investments of Park Ten in both Upper Hand, and Indianapolis based sports and fitness software provider; and Omnna, a Dallas based ERP cloud solution that provides software to the auto supply, lumber […]

How to Turn Clients Into Brand Advocates

How to Turn Clients Into Brand Advocates

Branding

When people we trust speak highly about a brand or product, we are more than likely to try out their recommendations. People looking for new ways to get fit often turn to their close friends for recommendations on their favorite fitness studios or gyms. Likewise, people who are committed to the community their favorite fitness […]

Thinking of Launching a Training Facility? Here’s How

Thinking of Launching a Training Facility? Here’s How

Business Management

If you consider yourself an expert in a sports or fitness trade, then there is a lot of opportunity in launching your own training facility. In fact, the health club industry brings in a whopping $87.2 billion, and is expected to grow each year. While this presents an excellent business opportunity, there are numerous factors […]

Podcast Ep. 50 | Tom Morris, IU Strength: Make Today Better than Yesterday

Podcast Ep. 50 | Tom Morris, IU Strength: Make Today Better than Yesterday

Podcast

Tom Morris, a fitness junkie, is the Director of Athletic Performance at Indiana University, where he develops strength and conditioning programs for IU’s 24 men’s and women’s teams. However, in May of 2012, Tom broke his neck in a mountain biking accident that left him paralyzed from the waist down. We dive into Tom’s story, […]

Top 50 Motivational Workout Quotes

Top 50 Motivational Workout Quotes

Fitness

Finding motivation to work out can be challenging. There are so many distractions and less physically demanding alternatives to spending an hour at the gym. Even when we do get to the gym, having the desire to work hard and push ourselves is another challenge. For those times when you think you can’t finish your […]

5 “Soft” Skills Every Entrepreneur Needs to Succeed

5 “Soft” Skills Every Entrepreneur Needs to Succeed

Business Management

There are countless components that go into building a successful company, but “soft” skills that act as the fundamental building blocks of a functioning business. Soft skills are defined as interpersonal skills, like listening and communication, whereas “hard” skills are considered to be job-specific. Nearly 93% of employers said that soft skills are an “essential” […]

Recurring Revenue 101: Growing Bottom Line Through Memberships

Recurring Revenue 101: Growing Bottom Line Through Memberships

Financial

A large portion of fitness studios seek profit through memberships – locking a customer into a membership results in a highly sought after business asset: recurring revenue. We dive into the impact of recurring revenue and various membership types you can offer to grow bottom line.

New Apps, Wearables and VR: How Gamification has Transformed Fitness

New Apps, Wearables and VR: How Gamification has Transformed Fitness

Fitness

Recently, the fitness industry has begun to capitalize on the widespread love for competition-based games, and fitness gamification creatively infuses the popular elements of competitive video games into workouts. With new apps, wearables, and virtual reality, gamification has allowed fitness to tap into new consumer markets and increase fitness activity.

How Boutique Fitness Has Evolved into the New Standard for Workplace Wellness

How Boutique Fitness Has Evolved into the New Standard for Workplace Wellness

Fitness

Starting in the 1920s, the boutique fitness studio market has seen unprecedented growth and a new breakthrough. What was once accessible through local studios is now available on-demand at home, work, and on the road. This shift has led boutique fitness to become a new standard in workplace wellness and employee benefits.