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Sports Marketing Tools

Now marketing your sports business is easier than ever! One-click event invitations, custom event surveys, and powerful SEO save your business time, money and help eliminate resource waste.

Promote Your Sports Business

With client-centered marketing, you will be able to realize improved cash flow, reduce client drop-off rates and increase the power of word-of-mouth in online social conversations.

Get the Upper Hand by deploying a marketing strategy every time you sign in! Plus, understand your key audience demographics with the new Business Intelligence Add-On.



Event Invitations

One-click event invitations make it easy to market your new training programs, giving clients a clear call-to-action and an easy way to register. Upper Hand customers have seen a conversion rate 4x higher than competitors.


Audience Demographics

With the Sports Business Intelligence Add-On, you can get to know your client demographics to make better informed marketing decisions, backed by industry data.


Unbeatable SEO

Make sure potential clients can find your business. Upper Hand engineers are continuously striving to bring our customers to the top of the search list through better SEO.

When it’s a cash only business, I think people are nervous to to give cash away to another person. I think when you’re booking, and you’re doing credit card transactions, and everything is more transparent, there is sense of security behind that.

John Plaugic & Jorn Jamtfall (Rosenborg Ballklub Goalkeeper Coach).jpg

John Plaugic, Modern Goalkeeper Owner & Trainer

Sports Marketing Tips & Resources

Sports Website Design Built for Short Attention Spans

How much time do you think your sports website design has to grab and, more importantly, keep your visitors’ attention? A minute? Two minutes? Try eight seconds. Research has indicated that the human

How Digital Sports Registration Can Increase Your Website Conversions

Turn visitors into paying clients Sports registration is no doubt one of your biggest challenges as a training business. If you've used a paper-based system as a “simple” way of getting your business

Capturing Visitors on Your Sports Website

Turn visitors into paying clients When visitors come to your sports website, you don't just want them to browse through what you're offering for a few seconds and then move on to another site. You

Use Digital Sports Marketing to Increase Program Registrations

Tips for your Sports Marketing Strategy: Are you looking for creative yet proven ways to market your next sports training event? Perhaps you’re wanting to boost attendance at your camps or league


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