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Sports Marketing Tools

Now marketing your sports business is easier than ever! One-click event invitations, custom event surveys, and powerful SEO save your business time, money and help eliminate resource waste.

Promote Your Sports Business

With client-centered marketing, you will be able to realize improved cash flow, reduce client drop-off rates and increase the power of word-of-mouth in online social conversations.

Get the Upper Hand by deploying a marketing strategy every time you sign in! Plus, understand your key audience demographics with the new Business Intelligence Add-On.



Event Invitations

One-click event invitations make it easy to market your new training programs, giving clients a clear call-to-action and an easy way to register. Upper Hand customers have seen a conversion rate 4x higher than competitors.


Audience Demographics

With the Sports Business Intelligence Add-On, you can get to know your client demographics to make better informed marketing decisions, backed by industry data.


Unbeatable SEO

Make sure potential clients can find your business. Upper Hand engineers are continuously striving to bring our customers to the top of the search list through better SEO.

When it’s a cash only business, I think people are nervous to to give cash away to another person. I think when you’re booking, and you’re doing credit card transactions, and everything is more transparent, there is sense of security behind that.

John Plaugic & Jorn Jamtfall (Rosenborg Ballklub Goalkeeper Coach).jpg

John Plaugic, Modern Goalkeeper Owner & Trainer

Sports Marketing Tips & Resources

Use Digital Sports Marketing to Increase Program Registrations

Tips for your Sports Marketing Strategy: Are you looking for creative yet proven ways to market your next sports training event? Perhaps you’re wanting to boost attendance at your camps or league

6 Ways to Get Client Testimonials to Boost Your Sports Marketing

Gather Client Testimonials in No Time: Customer testimonials and reviews are one of the best ways to connect with new prospects through simply sharing stories from existing clients. This marketing

Why Understanding Your Competitors Matters

What You Don't Know Can Hurt You: When a prospective client receives an email from your sports business, visits your training academy website, or sees one of your posts on social media, odds are

Steps for Evaluating Your Sports Website Design

From navigation quality to trust in your brand - Take these steps to evaluate your sports website design:  If your sports business has had the same website for a while, you may be managing your site


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