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Sports Camp Flyers that Can Boost your Registration

Boost Your Enrollment with an Eye-Catching Camp Flyer

What if you could increase your registrations for your upcoming sports camps by tweaking a few design elements on your flyers or brochures? Whether they are printed, emailed or even posted on social media or your sports websitethese tips for your sports camp flyers can help boost your registrations:

Let’s start with the basics…

  • Include a headline that stands out

    Your headline is worth a few extra moments of consideration. If done properly, the header is the first place the eyes are drawn to, and it will serve as your first impression. This one line can determine whether or not the rest of the information is even read. Consider something that seems catchy and clever to make it memorable.

  • Make your offer pop

    You should have a clear value proposition that is big and utilizes a clear, easy to read font. It should be easily understood that the offer is intended for the reader and why it’s of interest to them.

  • Use colorful graphics that stand out

    Color helps your audience see what they want to see and can evoke the feeling you are aiming to create and encourage action. Less is more on a flyer. One great image that is eye-catching is better than multiple sub-par images. Your image has the capability to tell your story and evoke emotion, but can also be overwhelming and unclear. Choose wisely!

  • Highlight the benefits of your sports camp

    What makes your event different? There are many youth camp offerings in communities all over the U.S. What is your unique selling proposition? Why should parents choose to enroll their kids in your camp instead of the one a few miles away? List your benefits in a clear and easy to read format.

  • Utilize testimonials from past participants

    Testimonials have been shown to communicate the value of your particular sports event. Be sure to choose a testimonial that is written clearly for the intended audience and highlights why someone should choose your camp. 
    Tip:  Check out some of our Upper Hand Testimonials!

  • Keep your flyer organized by utilizing boxes, contrasting colors and borders that stand out

    Utilize bullet points and infographics to organize your design.

  • Information should be clear and easy to understand

    Don’t make the reader search for price, dates, time, etc. These are all pertinent elements that weigh into a decision, and if your information is not easy to find, they will go on to the next one available in their search or the next flyer hanging on the bulletin board.

  • Proofread

    Proofread, then proofread again. Then ask a couple more people to proofread. Nothing ruins credibility faster than a flyer full of grammatical and spelling errors.

  • Have a unique offer

    Create an offer that is specific to that specific piece and provides an incentive for readers to act right away if possible. Include a specific call to action.

If you spend a few minutes reviewing the recommended tips and utilize the appropriate ones for your event flyer, this extra effort can lead to increased registrations for your next sports camp or event!

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