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Sports BI Playbook Webinar

Learn how Business Intelligence and reporting tools can drive future revenue and client satisfaction at your sports business!


This webinar has ended, but you can still download the recording!

Join Upper Hand CEO

On May 25, join Upper Hand CEO, Kevin MacCauley for the first ever Sports BI Playbook Webinar. Kevin will cover:

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Data-Driven Business

What you need to understand your core business metrics and performance, allowing you to take action with confidence.


Smart Lifetime Value

Ensure you're thinking long-term by understanding the value and longevity of your business.


Sports BI Client Lifecycle Analysis

From how to market your business, to what events you should be launching, understanding the data behind your clients is a game changer.


Upper Hand Blog

Top resources and tips for sports business management.


Asking the Right Questions at Your Sports Business

My conversations with thousands of coaches, managers, and owners have brought up questions like, "How do we get more clients?" or "What are the best ways to market my organization to increase


Easy Client Processes with Automated Sports Management Software

All of the talk, the news and the activity surrounding automation is for good reason, it works. That's great - but what does that mean to your sports business and can it help with training? It means


SEO Tips to Rapidly Increase Traffic to Your Sports Website

Sports websites inhabit a popular corner of the web that continue to grow and grow. Consumers have an insatiable love for sports and parents are constantly on the look for trustworthy academies to


Upper Hand 2017 - A Year in the Life

2017 has been a year for the record books at Upper Hand and we are so glad to have shared it with some incredible coaches, fitness trainers and sports facility owners across the nation. From the


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