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Sports BI Playbook Webinar

Learn how Business Intelligence and reporting tools can drive future revenue and client satisfaction at your sports business!


This webinar has ended, but you can still download the recording!

Join Upper Hand CEO

On May 25, join Upper Hand CEO, Kevin MacCauley for the first ever Sports BI Playbook Webinar. Kevin will cover:

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Data-Driven Business

What you need to understand your core business metrics and performance, allowing you to take action with confidence.


Smart Lifetime Value

Ensure you're thinking long-term by understanding the value and longevity of your business.


Sports BI Client Lifecycle Analysis

From how to market your business, to what events you should be launching, understanding the data behind your clients is a game changer.


Upper Hand Blog

Top resources and tips for sports business management.


SEO Tips to Rapidly Increase Traffic to Your Sports Website

Sports websites inhabit a popular corner of the web that continue to grow and grow. Consumers have an insatiable love for sports and parents are constantly on the look for trustworthy academies to


Upper Hand 2017 - A Year in the Life

2017 has been a year for the record books at Upper Hand and we are so glad to have shared it with some incredible coaches, fitness trainers and sports facility owners across the nation. From the


6 Advantages of Mobile Responsive Sports Camp Registration

An online and mobile registration for your sports camp make life easier not only for clients, but for you and your staff as well. Moving your process online offers distinct benefits with which a


Sports Website Design Built for Short Attention Spans

How much time do you think your sports website design has to grab and, more importantly, keep your visitors’ attention? A minute? Two minutes? Try eight seconds. Research has indicated that the human


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