Examining the Re-opening of Sports and Fitness

Research Brief by Kevin MacCauley, CEO of Upper Hand

Re-open with confidence

Owners and leaders of sports & fitness businesses face many key challenges when preparing to re-open.

Based on content from the UPLIFT Roundtable, surveys, and independent research, we’ve compiled a research report with everything leaders need to know to open with confidence.

What to expect:

  • Key challenges leaders face - and how to overcome them
  • Recommendations on how to re-open
  • Analysis of various business models and how they should be adapted
  • Insights on leveraging digital tools for the long term
  • How to modify your member lifecycle journey, and more!

Download the report

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