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Improve your business processes by leveraging leading technology in the sports and fitness industry today.

Industry Leading Sports & Fitness Software

Level 1

Event Management

Basic UP functionality
for smaller teams

$75 / MONTH

Level 2

Business Management

Membership plans designed
for the scaling business

Contact for quote

Level 3

Facility Management

Manage resources with any event
to streamline operations

Contact for quote

Level 4

Franchise Management

Fully integrated operations to deliver
all events for clients in one place

Contact for quote

*Billed annually. Software implementation fee not included.

Package Comparison

Any-Event Cloud PlatformCheckCheckCheckCheck
Dynamic Pricing, Payment Plans, & Package Pricing OptionsCheckCheckCheckCheck
Customizable Scheduling & Registration OptionsCheckCheckCheckCheck
Client Check-InCheckCheckCheckCheck
Membership ManagementCheckCheckCheck
Exclusive Event-Type MembershipsCheckCheckCheck
Discount-Based MembershipsCheckCheckCheck
Session-Based Memberships (coming soon)CheckCheckCheck
True Availability - Staff + Resource AssignmentsCheckCheck
Online Payments & Point of SaleCheckCheckCheckCheck
Staff ManagementCheckCheckCheckCheck
Contact ManagementCheckCheckCheckCheck
Marketing EmailsCheckCheckCheckCheck
Online Waiver AcceptanceCheckCheckCheckCheck
Retail ManagementCheckCheck
Resource & Facility ManagementCheckCheck
Mobile App (iOS & Android)CheckCheckCheckCheck
Custom Branded ExperienceCheck
Stand Alone Environment & White-Label CustomizationCheck
Advanced Corporate ReportingCheck


Frequently Asked Questions

Are there limits to how many users or events I have?

No – most of our customers onboard with hundreds to thousands of users when they get started. Upper Hand’s pricing does not limit you on growth. So no matter how many staff members, clients, or events you have, Upper Hand is priced to help you scale. 

Is there an implementation fee?

Implementation is part of your ongoing services package and varies depending on your setup needs. It’s not absolutely necessary to have Upper Hand assist your implementation, but nearly all of our customers choose to take advantage of it.

Is my customer data safe?

Security is a core tenant of the Upper Hand value proposition and a top priority when handling our customers’ sensitive data. The best place to learn about this in detail is by reaching out to our team!

Is it an annual commitment?

Yes. Upper Hand contracts are billed annually by default. We’ve found that customers who can commit to a full year of using Upper Hand will create more successful experiences for their clients in the long run; and your long-term success is our goal. 

How long does it take to get started?

Implementing Upper Hand requires three simple steps: Build, Add, Test and Launch. Starting with build, our team will help you build your Upper Hand experience to align with how you do business today. In the Add phase, we’ll work together to upload your data, like staff, clients, events and more. Testing gives us both assurances of success and Launch pushes your events through Upper Hand to all those who interact with you.

What are the credit card fees?

We take pride in offering you some of the most competitive and straight forward transaction fees. Upper Hand Processing guarantees a flat 2.9% + $0.30 per transaction with any credit card purchase. That means you always know exactly what your costs are per registration, regardless if someone uses AMEX, Visa, Mastercard, or Discover. Also, no additional or hidden fees for refunds and withdrawals! For cash/check registrations, there are ZERO fees.

Video Analysis Tools to Fuel Athlete Development

Video Analysis

Any sport. Any Environment.

From lessons to camps, games to online training

Capture. Tag. Share. Store.


Learn More

Save Review System

Advanced Analytics for Hockey Goalies

Official goaltender analysis system of the NHL

Use what the pros use


Learn more

Add value to your training with APEX, the industry's leading video analysis tool

Elevate Your Online Presence

  • Custom Design & Build-Out

  • Mobile Responsive

  • Security Monitoring


30 Day Delivery

Elevate your brand with a custom site

Powered by WordPress


*Billed annually. Initial creative and design fee not included.

No templates; all custom. Just like it should be.

  • Automatic Site Backup

  • Monthly Updates & Maintenance

  • Dedicated Hosting