The Definitive Guide to Re-opening Sports and Fitness | Upper Hand

The Definitive Guide to Re-Opening Sports & Fitness

Strategies and best practices for re-opening based on insights from The UPLIFT Roundtable panelists and Upper Hand Market Research.

Everything you need to re-open with confidence

On May 12th, Upper Hand invited some of the industry’s most respected business minds to join in a new collective mission to empower sports + fitness businesses for re-opening. Together, through this “best practices” event, we outlined a playbook of strategies and produced this Re-opening Guide for Sports & Fitness, made available to everyone in our industry around the world.

This kit includes the Re-opening Guide & UPLIFT Roundtable webinar.

What to expect, and what you’ll learn:

Survey data from over 1,200 sports & fitness consumers how they feel about returning to their gym post-COVID
Why the digital trend is here to stay
4 types of sacrifice your clients make, changes in consumer behaviorism, and how you need to adapt
A full checklist for re-opening, and more

Download the Re-opening Kit

Additional COVID-19 re-opening resources:

music streaming apps and services

Guide

Fitness Music Streaming Services Guide

Breakdowns and comparisons of 8 popular – and legal – music streaming services for your gym or studio.

re-opening checklist for sports and fitness businesses

Checklist

Re-Opening Checklist for Sports and Fitness

From facility changes to re-engagement strategies, we’ve outlined over 30 important recommendations to consider before re-opening your business.

customer lifecycle journey template worksheet

Template

Customer Lifecycle Journey Template

Build a strategic roadmap by applying new consumer behavior trends and insights to your customers’ journey with your business.

gross profit margin template

Template

Calculating Profit Margins Per Resource

With new capacity limitations, maximize your re-opening upside by calculating the profit margins of your programs and equipment.

examining the re-opening of sports and fitness

Research

Report: Examining the Re-opening of Sports and Fitness

In-depth analysis on re-opening strategies based on UPLIFT Roundtable insights, market research data, and industry knowledge.

post-covid consumer behavior survey

Guide

Survey Data on Post-COVID Consumer Trends & Behaviors

Understand your clients with insights from surveying 1,200 sports and fitness consumers on their feelings about re-opening.

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