Checklist
Re-Opening Checklist for Sports and Fitness
From facility changes to re-engagement strategies, we’ve outlined over 30 important recommendations to consider before re-opening your business.
Customer Lifecycle Journey Template
Build a strategic roadmap by applying new consumer behavior trends and insights to your customers' journey with your business.
Adapt to your clients’ new norm
With new consumer behaviors due to COVID-19, simply re-opening with the same strategy as before is not enough.
By first thinking how your clients interact with your business, you can apply new strategies and make adjustments to that journey based on insights and research.
This resource provides a template for you to re-think your customers’ interactions with your business and adapt accordingly based on new consumer behaviorism trends.
What to expect, and what you’ll learn:
- Important insights on consumer behaviorism (e.g. the more small transactions a client makes with you, the more likely they'll transact a big transaction with you.)
- The 4 types of sacrifices that is required by the consumer to transact: time, money, emotional investment, and sustainability.
- Examples of a customer journey based on sacrifice levels.
- Template for you to re-think your offerings based on sacrifices by your customers.
Access the template
Additional COVID-19 re-opening resources:
Download
Guide
Definitive Guide to Re-opening Sports and Fitness
Strategies, research insights, and best practices from the UPLIFT Roundtable designed to empower business leaders to re-open with confidence.
Template
Calculating Profit Margins Per Resource
With new capacity limitations, maximize your re-opening upside by calculating the profit margins of your programs and equipment.
Research
Report: Examining the Re-opening of Sports and Fitness
In-depth analysis on re-opening strategies based on UPLIFT Roundtable insights, market research data, and industry knowledge.
Guide
Survey Data on Post-COVID Consumer Trends & Behaviors
Understand your clients with insights from surveying 1,200 sports and fitness consumers on their feelings about re-opening.
Other
Webinar Recording: Re-opening Sports & Fitness Through Best Practices
Hear from industry franchises and leaders on how they’re navigating COVID-19 and discuss best practices for re-opening.
Stay up to date
Monthly news and tips straight to your inbox