We Are Upper Hand

Upper Hand is solely dedicated to providing solutions that
help sport and fitness businesses win.
Upper Hand Sticker Logo - big

Our Story

Upper Hand emerged from the simple idea that there’s a better way to do business than just the status quo. While coaching baseball in 2012, Kevin MacCauley saw the need for an online platform that connected athletes with private coaches, making it easier to do business with a great online booking experience. Less than a year later, Bookacoach was launched as “the destination for sports lessons”, helping thousands of coaches better manage their sports training and spend more time doing what they love - developing the skills of athletes.

As Bookacoach grew, so did the number of bookings, and the need for additional tools to help coaches manage their growing clientele became increasingly apparent. The Bookacoach team began regularly pushing new and innovative back-office features, and in 2015 rebranded as Upper Hand - the first sports and fitness training management platform.

Since then, Upper Hand has continued to challenge the status quo by expanding their software solutions to also serve the complex needs of boutique fitness studios, gyms and sports facilities. And while Upper Hand remains laser focused on delivering new solutions that simplify how business is done in the sports and fitness industry, one thing remains constant; the same passion and innovative mentality it was founded upon.

We outwork, we outsmart,
and we outlast the competition.

Together, Everyone Achieves More.

  • Most Innovative Tech Company

    2021 - Bronze Stevie® Winner, American Business Awards

  • Top Club Management Software

    2021 - SoftwareWorld

  • Best Video Training App (APEX)

    2020 - Gold Stevie® Winner, American Business Awards

  • Best Tech Company

    2018 - IndyStar Best Things Competition Winner

  • Company Culture of the Year

    2018 - TechPoint Mira Awards Nominee

  • Best Tech Swag

    2018 - TechPoint Mira Awards People's Choice Winner

  • Capterra Shortlist 2021

    - Top Club Management Software - Apr. 21
    - Top Yoga Studio Software - Apr. 21
    - Top Membership Software - Mar. 21

  • Top Company Culture

    2020 - Powderkeg National Tech Culture Awards

  • Software Advice Frontrunners 2020

    - Top Yoga Studio Solution
    - Top Club Management Solution
    - Top Membership Management Solution

  • Best User Experience

    2020 - Bronze Stevie® Winner, American Business Awards

  • Best Tech Space

    2017 - TechPoint Mira Awards People's Choice Winner

  • Software Advice Frontrunners 2021

    - Top Yoga Studio Software - Apr. 21
    - Top Membership Software - Mar. 21

  • Top Membership Management Software

    2020 - Capterra Top 20

  • GetApp Category Leaders 2020

    - Yoga Studio Category Leader
    - Club Management Category Leader

  • Best Tech Space

    2019 - SPACES Competition Winner

  • Start-up of the Year

    2016 - TechPoint Mira Awards Nominee

Learn about Upper Hand

Meet the team

High energy and high performance - that's what you'll find every day at Upper Hand.

Bryce Bradford

Bryce Bradford

Training Specialist

Shawn Burcham

Customer Success Manager

Leslie Byers

Account Manager

Kat Cooper

Content & Brand Manager

Sam craig

software engineer

Raj Dasani

Raj Dasani

Data Analyst Intern

Sandee Finley

Head of UP Payments

Zach Goldman

Software Architect

Myles Grote

Co-Founder, Chief of Product

Ethan Grove


Katherine Heidenberger

Katherine Heidenberger

Software Sales

Heather Hunt

Software Sales, SMB

Alexus Jimson-Miller

Alexus Jimson-Miller

Customer Support Rep

Courtney Kerr

Courtney Kerr

Communications Specialist

Meg Loney

Meg Loney

Product Owner

Kevin MacCauley

Founder, Chief Executive Officer

Keely McGrath

Keely Mcgrath

Product marketer

Kasey McKenney

Head of Accounts

Danielle McNally

Head of Support

Craig Pryor

Software Engineering Manager

Maddie Radcliff

Software Sales, Enterprise

Danielle Schlemmer

Danielle Schlemmer

Project Manager

Ben Sharpe

Customer Support

Ryan Speitel

Senior Software Engineer

Trevor Steele

Software Engineer

Michael Trilus

Chief Technology Officer

Gabrielle Vuyk

Strategic Partner Manager

Matthew Walker-Brown

QA Engineer

Josh Williams

Software Sales, SMB

Tim Wylie, VP of Marketing at Upper Hand

Tim Wylie

Head of Marketing

New small sticker logo

Interested in joining a winning team?

Learn more about career opportunities at Upper Hand.