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Kevin MacCauley

Founder and CEO

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About Me.
I started Upper Hand and represent our mission, team, shareholders and partners as the CEO. I love doing good, and hate doing bad. I am driven by an innate work ethic to deliver value to sports business owners day in and day out. I am a Believer, Son, Husband, Father and coffee addict.

Taking Coaches Up & To the Right.
Our mission is simple, to reinvent doing business in sports to grow athlete participation around the world. Launching, managing and growing a sports facility, academy, club or business is beyond challenging. So at Upper Hand, we partner with our customers to ensure and maintain success. More successful sports businesses, equals more opportunities for athletes to participate in sports. I want every customer to know that our team is working for you all day long and constantly seeking ways to improve your sports business.

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Kevin's Inspirational Moment

“Hey...dad. Wanna have a catch?” -Son, Ray Kinsella
“Yes, I’d like that.” -Dad, John Kinsella


The most inspirational sports moment happens every day, in every corner of the world. The moment when a parent finds themself playing catch with their son or daughter. The act of being with your mentor and person you look up to. Sports connect one generation to the next with the power to transcend life’s challenges that impact our most vital relationships. Whether starting a relationship for the first time, building on one or healing it, no other moment provides so much promise. I would give anything to play catch with my dad again. To talk about life with him, get his advice and to give some of my own.

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Upper Hand Blog

Sports business tips, best practices, news & updates from the Upper Hand Team.

Asking the Right Questions at Your Sports Business

My conversations with thousands of coaches, managers, and owners have brought up questions like, "How do we get more clients?" or "What are the best ways to market my organization to increase

Easy Client Processes with Automated Sports Management Software

All of the talk, the news and the activity surrounding automation is for good reason, it works. That's great - but what does that mean to your sports business and can it help with training? It means

SEO Tips to Rapidly Increase Traffic to Your Sports Website

Sports websites inhabit a popular corner of the web that continue to grow and grow. Consumers have an insatiable love for sports and parents are constantly on the look for trustworthy academies to

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One Platform; Unlimited Opportunity

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