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Ariella Ford

Marketing Director


About Me.

As the Marketing Director at Upper Hand, I love sharing tips with coaches and trainers to help build their sports organizations. For me, growing up in a small town in Northern Indiana, sports brought our community together on a weekly basis. From Mishawka high school, home of the Cavemen, to the neighboring University of Notre Dame, sports played a huge role in creating a sense of unity and support in our community. 

Taking Coaches Up & To the Right.

At Upper Hand, we make sports management easier for coaches and trainers so they have more time to help athletes grow. I enjoy working to bring that same sense of community to young athletes that I experienced in my youth. I am happy to be able to keep customers and coaches up-to-date on the latest industry trends in sports management! 


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Ariella's Inspirational Moment

Not only a huge moment for New Orleans Saints fans, but an inspirational moment for Hoosiers as well, as former IU cornerback Tracy Porter sealed the Super Bowl XLIV win with an interception.


Upper Hand Blog

Sports business tips, best practices, news & updates from the Upper Hand Team.

Asking the Right Questions at Your Sports Business

My conversations with thousands of coaches, managers, and owners have brought up questions like, "How do we get more clients?" or "What are the best ways to market my organization to increase

Easy Client Processes with Automated Sports Management Software

All of the talk, the news and the activity surrounding automation is for good reason, it works. That's great - but what does that mean to your sports business and can it help with training? It means

SEO Tips to Rapidly Increase Traffic to Your Sports Website

Sports websites inhabit a popular corner of the web that continue to grow and grow. Consumers have an insatiable love for sports and parents are constantly on the look for trustworthy academies to


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