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Peloton Music Lawsuit Fitness
Business Growth

The Surprising Relationship Between Music and Fitness…and Peloton.

In March 2019, the National Music Publishers Association (NMPA) sued Peloton over more than $300 million in damages from the interactive-fitness company’s alleged use of 2,468 unlicensed songs from artists including Ariana Grande, Bruno Mars, Taylor Swift, Beyonce, and many others. The NMPA alleged that Peloton violated national streaming standards and laws, as Peloton did not have the necessary public performance rights for those thousands of songs, yet was including them on the playlists for their streamed cardio classes. 

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Fitness Music Streaming and Licensing for Fitness Centers
Business Growth

The Ultimate List of Music Streaming Services for Your Fitness Gym

Many fitness businesses that play music in their gym or studio aren’t aware of the legal implications behind streaming from personal plans. In fact, violations to copyright infringement can hold you liable for damages up to $150k per song played. Plus, acquiring a Public Performance License on your own is time consuming and costly, which is why many gyms and studios opt to use a service that has this covered. Here are a few streaming services built specifically for gym, box, and studio use.

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Peloton Digital Bike
Business Growth

Part 2: How to Compete With Peloton — and Win

With the sudden crisis created by COVID-19, the digital fitness trend went from a 3 to 5 year transformation to an overnight one. So where Peloton has enjoyed watching the market stubbornness and ignorance let them dominate, in a short 90 day period every in-person fitness business was forced to ramp their learning curve of digital production. Through this industry phenomena it also revealed not all digital content is created equal.

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Peloton On-Demand Fitness
Business Growth

Part 1: How to Compete With Peloton — and Win

The fastest company to reach an intersection of digital offerings and an in-studio experience will lead the fitness market over the next decade. Which begs the question: “How does the in-person fitness side of the market compete and win in the face of Peloton’s disruption to the industry on the digital side?”

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D-BAT Video Analysis
COVID-19

Customer Story: New Video App Helps D-BAT Keep Training

D-BAT is one of the top indoor baseball and softball training franchises in the country, aiming to provide quality teaching environments and high quality instruction for athletes of all ages, from little league to the pros. When their franchise locations temporarily closed due to COVID-19, Upper Hand understood the importance of continuing to provide quality training to athletes, and immediately began working on a solution for the business.

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Video Analysis Software Tools
Business Growth

3 Reasons Why You Should Incorporate Video Analysis During COVID-19

Now is the time to invest in this  technology, as your clients rely on virtual connections to engage with your business. Plus, this new revenue stream will continue to grow with your business as you reopen, setting yourself up for future success. Here are a few key reasons why you should incorporate video analysis technology into your business today.

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Upper Hand video analysis tools for hockey goaltenders
Technology

How Technology Is Giving Hockey Goalies the Upper Hand

During games, Geiger holds an iPad and charts every save, goal, wide shot and puck handled by the goalies. During postgame video review, the goalies add more context, such as where the shot was taken and what kind of shot it was—a backhand or wrister, for example. All of these tags help compile an automatic playlist of video clips via the Upper Hand platform.

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Fitness software for billing and studio management
Business Growth

5 Signs it’s Time to Switch Fitness Software Platforms

For owners and operators of fitness studios, clubs, and gyms, having a flexible fitness software to manage daily operations is imperative to driving growth. A great gym and fitness management software should relieve you of tedious administrative work and provide an integrated way to manage all aspects of your business. Here are four signs that you should look into finding a new software for your fitness studio.

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