In response to the COVID-19 pandemic, businesses across all industries were forced to pivot, leveraging technology and digital innovation in new ways to maintain operations and continue to build a sense of community. Now, as sports venues begin to reopen, it is imperative that they comply with guidelines set by the Centers for Disease Control and Prevention (CDC) to implement new regulations that ensure health and safety throughout the venue. This can be achieved through the use of mobile apps.
Now is the time to invest in this technology, as your clients rely on virtual connections to engage with your business. Plus, this new revenue stream will continue to grow with your business as you reopen, setting yourself up for future success. Here are a few key reasons why you should incorporate video analysis technology into your business today.
Indianapolis, a city known for both amateur and professional sports teams and a love of motor racing, has in recent years become a hotbed for sports technology startups, with investors pouring millions into sports-related ventures based in the metro area since 2015. Many of those companies are drawn to Indy’s status as a hub for professional and collegiate sports, as well as programs designed to nurture the growing sector.
An online and mobile registration for your sports camp make life easier not only for your clients, but for you and your staff as well. Moving your process online offers distinct benefits which a paper registration simply cannot compete. Here are 6 reasons why going mobile is a must for your next sports camp registration!
Park Ten Capital’s Director Robin Laskowski tells us how the pandemic underscored the importance of incorporating flexibility within business operations, what the next 3-5 years will look like for the future of financial insights, and her excitement for the all-new UP Financial Suite which empowers sports and fitness business owners with stronger insights so they can make better decisions.
Here, we’ll answer why mobile apps have become a necessity for sports and fitness businesses, what you should look for in your app’s experience, and how you can offer a mobile app to your clients and members to elevate their experience with your brand.
In March 2019, the National Music Publishers Association (NMPA) sued Peloton over more than $300 million in damages from the interactive-fitness company’s alleged use of 2,468 unlicensed songs from artists including Ariana Grande, Bruno Mars, Taylor Swift, Beyonce, and many others. The NMPA alleged that Peloton violated national streaming standards and laws, as Peloton did not have the necessary public performance rights for those thousands of songs, yet was including them on the playlists for their streamed cardio classes.
Many fitness businesses that play music in their gym or studio aren’t aware of the legal implications behind streaming from personal plans. In fact, violations to copyright infringement can hold you liable for damages up to $150k per song played. Plus, acquiring a Public Performance License on your own is time consuming and costly, which is why many gyms and studios opt to use a service that has this covered. Here are a few streaming services built specifically for gym, box, and studio use.
With the sudden crisis created by COVID-19, the digital fitness trend went from a 3 to 5 year transformation to an overnight one. So where Peloton has enjoyed watching the market stubbornness and ignorance let them dominate, in a short 90 day period every in-person fitness business was forced to ramp their learning curve of digital production. Through this industry phenomena it also revealed not all digital content is created equal.
The fastest company to reach an intersection of digital offerings and an in-studio experience will lead the fitness market over the next decade. Which begs the question: “How does the in-person fitness side of the market compete and win in the face of Peloton’s disruption to the industry on the digital side?”