Washington Nationals World Series Champs
4 Highlights from the 2019 World Series

It has been a week since the Washington Nationals captured their first-ever World Series title, defeating the Houston Astros in seven games. After the initial onslaught of reactions, we took some time to highlight key takeaways from the Nationals historic,

Upper Hand Software
Top 50 Motivational Workout Quotes

Finding motivation to work out can be challenging. There are so many distractions and less physically demanding alternatives to spending an hour at the gym. Even when we do get to the gym, having the desire to work hard and

Boutique Fitness Workplace Wellness
How Boutique Fitness Has Evolved into the New Stan...

Starting in the 1920s, the boutique fitness studio market has seen unprecedented growth and a new breakthrough. What was once accessible through local studios is now available on-demand at home, work, and on the road. This shift has led boutique

Are the Dallas Cowboys Leaders in a New Fitness Tr...

Recently, we have begun to see professional sports teams utilizing their brand power and name recognition to expand into the fitness market. A prime example of this is the Dallas Cowboys’ newest venture: Cowboys Fit. They invite customers to ‘train

Good or Bad? The Impact of Sports Replay on Fan Ex...

In today's modern age, the sports and tech world are integrating at unprecedented rates. Fan experience is being shaped by new innovations in tech, and the presence of new technology has undeniably improved the sports industry. New video review capabilities,

sports team rebranding
Sports Team Rebranding: Recent Winners, Losers, an...

The sport and business industries have many similarities, one being the impact of branding. Fans of sports team find identity in logos, elevating them as the singular symbol of the emotions and experiences of fandom. And sometimes they need to

Toronto Raptors fan celebrate victory
3 Keys to the Toronto Raptors’ 2019 NBA Cham...

The 2019 NBA Finals provided numerous thrills and emotional moments, like the antics of Raptors superfan Drake and devastating injuries to Kevin Durant and Klay Thompson. Lost in the mayhem were two key factors that fueled Toronto’s success— the team

St Louis Blues Stanley Cup
Stanley Cup Finals Recap and How the Blues Found a...

In January, the Blues were dead last in the NHL standings. Six months later, the team sits atop the hockey world after defeating the Bruins in Game 7 at Boston. With their magical run complete, we highlight the keys to

Womens World Cup 2019 FIFA
Women’s World Cup 2019 Preview: Odds, Favori...

The 2019 FIFA Women’s World Cup kicked off June 7th in France, and we've put together a guide of all you need to know about the tournament. Read about the tournament favorites, players to watch, interesting storylines to follow, and

2019 NBA Playoffs Bracket Based on NBA Logo Rankin...

After analyzing the logos of all 30 NBA teams and compiling our Ultimate Ranking of NBA Logos, we predict who will win the 2019 NBA Playoffs based on the team with the best ranked logo advancing through the bracket!