With the sudden crisis created by COVID-19, the digital fitness trend went from a 3 to 5 year transformation to an overnight one. So where Peloton has enjoyed watching the market stubbornness and ignorance let them dominate, in a short 90 day period every in-person fitness business was forced to ramp their learning curve of digital production. Through this industry phenomena it also revealed not all digital content is created equal.
The fastest company to reach an intersection of digital offerings and an in-studio experience will lead the fitness market over the next decade. Which begs the question: “How does the in-person fitness side of the market compete and win in the face of Peloton’s disruption to the industry on the digital side?”
As studios, gyms, and sports facilities begin reopening, an important element for owners and operators to know–in order to set their business up for success– is new expected consumer behavior. We surveyed 1,200 consumers who frequently train at local sports or fitness businesses to gain insights into their thoughts and feelings about reopening.
Our team has been hard at work creating the resources you’ll need to fine-tune your re-opening strategy. Our checklists, guides, research briefs, and templates are built on a foundation of meaningful consumer behavior insights and valuable industry leader expertise, and will arm you with the tools you need to make important decisions for your business in the coming days and weeks.
D-BAT is one of the top indoor baseball and softball training franchises in the country, aiming to provide quality teaching environments and high quality instruction for athletes of all ages, from little league to the pros. When their franchise locations temporarily closed due to COVID-19, Upper Hand understood the importance of continuing to provide quality training to athletes, and immediately began working on a solution for the business.
Although studios and gyms will soon reopen, the lessons taken from this pandemic, if implemented effectively, can strengthen offerings moving forward. Based on the insights from our Product team who worked quickly to pivot their daily operations in the face of COVID-19, we compiled 5 ways to adapt your offerings now to prepare for whatever the future may hold.
As gyms shut down to prevent the spread of the coronavirus, more and more businesses are launching online training to keep people active and exercising from home. We have compiled a list of gyms and studios offering online workouts and classes for those at home. These include scheduled streaming workouts, on-demand classes, free online memberships, and more. Click the blue links to be directed to the workout.
There’s an old cliche that many powerful stories start with. “Do you remember when?” The simple question freezes moments in time, placing them on a pedestal and subjecting them to reinterpretation, discussion, and, perhaps most importantly, reliving. Rarely do we recognize their importance in our present lives; maybe that’s why we spend so much time reminiscing on the past and anticipating the future. But every so often, an instance comes around that is immediately recognizable as an inflection point in all of our lives. March 2020 has undeniably brought forth one of those moments.
Gym-goers and fitness enthusiasts have been forced to find alternative ways to stay healthy and active during the coronavirus pandemic. While most sports and fitness businesses have been forced to shut their doors, there are numerous ways to still add value to clients without seeing them. From live-streamed workout classes to using video analysis tools, we’ve compiled six ways trainers and businesses can continue to engage with clients during this period of uncertainty
With many high-profile sporting events cancelled or postponed, including the Chinese Grand Prix scheduled for April 19 and the World Athletics Indoor Athletics Championships, it begs the question–will the 2020 Olympics, to be held in Tokyo, go on as scheduled?