With the sudden crisis created by COVID-19, the digital fitness trend went from a 3 to 5 year transformation to an overnight one. So where Peloton has enjoyed watching the market stubbornness and ignorance let them dominate, in a short 90 day period every in-person fitness business was forced to ramp their learning curve of digital production. Through this industry phenomena it also revealed not all digital content is created equal.
“I believe the sports and fitness world will continue to evolve from a technology perspective. Virtual training programs, social media driven “gamification” and the overall proliferation of the space will be driven by financial technology and integrated payments.”
Recently, the fitness industry has begun to capitalize on the widespread love for competition-based games, and fitness gamification creatively infuses the popular elements of competitive video games into workouts. With new apps, wearables, and virtual reality, gamification has allowed fitness to tap into new consumer markets and increase fitness activity.
In today’s modern age, the sports and tech world are integrating at unprecedented rates. Fan experience is being shaped by new innovations in tech, and the presence of new technology has undeniably improved the sports industry. New video review capabilities, however, have been met with controversy.
Using Upper Hand’s video analysis tool, NHL.com breaks down the first round goaltending matchups of the 2019 Stanley Cup Playoffs.
his weekend kicks off the NCAA Sweet Sixteen, leading into the culmination of March Madness — the National Championship game. The Final Four is one of the most anticipated and action-packed weekends in college sports, where millions of fans will tune in to games to watch Cinderella stories unfold and root on the teams that will push their brackets to the top of the rankings. With all the excitement surrounding the tournament this year, we put a list together of sixteen sweet March Madness stats that you probably haven’t heard before.
Technology continues to revolutionize every aspect of our daily lives and has bled its way into the sports industry — especially for coaches and trainers. Fortunately, the integration of technology provides a new lens on the advancement of coaching while greatly impacting the job from virtually every angle. This makes it imperative for coaches to learn how to leverage technology the right way to maximize efficiency, complete communication, improve athlete performance and optimize health standards for athletes nationwide.
Upper Hand, Inc. Named Best Tech Company in Indianapolis INDIANAPOLIS (September 18, 2018) – Upper Hand, Inc., the leader in cloud-based sports and fitness management
How Technology Can Transform Sports Businesses By Kevin MacCauley, Founder and CEO Featured 8/27/2018 by Inside Indiana Business Over the past decade, technology has become