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Peloton Digital Bike
Business Management

Part 2: How to Compete With Peloton — and Win

With the sudden crisis created by COVID-19, the digital fitness trend went from a 3 to 5 year transformation to an overnight one. So where Peloton has enjoyed watching the market stubbornness and ignorance let them dominate, in a short 90 day period every in-person fitness business was forced to ramp their learning curve of digital production. Through this industry phenomena it also revealed not all digital content is created equal.

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Fitness

New Apps, Wearables and VR: How Gamification has Transformed Fitness

Recently, the fitness industry has begun to capitalize on the widespread love for competition-based games, and fitness gamification creatively infuses the popular elements of competitive video games into workouts. With new apps, wearables, and virtual reality, gamification has allowed fitness to tap into new consumer markets and increase fitness activity.

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Sports

Good or Bad? The Impact of Sports Replay on Fan Experience

In today’s modern age, the sports and tech world are integrating at unprecedented rates. Fan experience is being shaped by new innovations in tech, and the presence of new technology has undeniably improved the sports industry. New video review capabilities, however, have been met with controversy. 

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March Madness Stats Graphic
Business Management

Sixteen Sweet 16 March Madness Stats

his weekend kicks off the NCAA Sweet Sixteen, leading into the culmination of March Madness — the National Championship game. The Final Four is one of the most anticipated and action-packed weekends in college sports, where millions of fans will tune in to games to watch Cinderella stories unfold and root on the teams that will push their brackets to the top of the rankings. With all the excitement surrounding the tournament this year, we put a list together of sixteen sweet March Madness stats that you probably haven’t heard before.

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Leveraging Technology to Become a Better Coach

Technology continues to revolutionize every aspect of our daily lives and has bled its way into the sports industry — especially for coaches and trainers. Fortunately, the integration of technology provides a new lens on the advancement of coaching while greatly impacting the job from virtually every angle. This makes it imperative for coaches to learn how to leverage technology the right way to maximize efficiency, complete communication, improve athlete performance and optimize health standards for athletes nationwide.

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