There are countless components that go into building a successful company, but “soft” skills that act as the fundamental building blocks of a functioning business. Soft skills are defined as interpersonal skills, like listening and communication, whereas “hard” skills are considered to be job-specific. Nearly
A large portion of fitness studios seek profit through memberships – locking a customer into a membership results in a highly sought after business asset: recurring revenue. We dive into the impact of recurring revenue and various membership types you can offer to grow bottom
When it comes to operating a fitness business, finding the right pricing model and strategy will go a long way to attract, satisfy, and retain customers. We break down the 6 most common fitness pricing models and the strategies behind each.
The sport and business industries have many similarities, one being the impact of branding. Fans of sports team find identity in logos, elevating them as the singular symbol of the emotions and experiences of fandom. And sometimes they need to be updated to match their
A thriving company culture has become a new standard in today’s evolving workforce. Company culture serves as the personality of your brand and defines the environment that employees work in. In this article, Upper Hand Founder & CEO Kevin MacCauley sheds light on how to
Given the new wave of consumer interest in “going green”, business leaders are prompted to address issues related to environmental responsibility. We’ve outlined steps that can be taken to make your sports event or fitness business more sustainable and therefore attractive to more consumers.
Running a sports & fitness business can be challenging, and adding a facility with staff to manage only complicates the equation. Here are 6 tips and best practices on managing your staff to increase productivity and motivate your team.
As someone in business for sports, I naturally gravitated towards the many inspirational anecdotes and motivation stories, in relating my own coaching and business experiences. The purpose of this post is to summarize the core teachings of Vince Lombardi’s advice from his motivational talks in