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Washington Nationals World Series Champs
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4 Highlights from the 2019 World Series

It has been a week since the Washington Nationals captured their first-ever World Series title, defeating the Houston Astros in seven games. After the initial onslaught of reactions, we took some time to highlight key takeaways from the Nationals historic, unexpected, and memorable run through the 2019 season.

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NFL Season Takeaways: Week 5

We waited nearly seven months for this NFL season. And just like that, we’re already a month into the season. Read our thoughts on the roles of backup players, new game rulings, and the future of football, and be sure to let us know if you agree or disagree with our takeaways.

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What's Happening

Are the Dallas Cowboys Leaders in a New Fitness Trend?

Recently, we have begun to see professional sports teams utilizing their brand power and name recognition to expand into the fitness market. A prime example of this is the Dallas Cowboys’ newest venture: Cowboys Fit. They invite customers to ‘train like one of us,’ granting a fitness experience akin to that of Cowboys players. State of the art facilities, top level personal training, and unique services such as recovery lounges make trainees feel as if they are part of the Cowboy’s organization.

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sports team rebranding
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Sports Team Rebranding: Recent Winners, Losers, and Why

The sport and business industries have many similarities, one being the impact of branding. Fans of sports team find identity in logos, elevating them as the singular symbol of the emotions and experiences of fandom. And sometimes they need to be updated to match their personality or to engage a new market with a different identity. We share winners and losers of recent sports rebranding efforts.

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Toronto Raptors fan celebrate victory
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3 Keys to the Toronto Raptors’ 2019 NBA Championship

The 2019 NBA Finals provided numerous thrills and emotional moments, like the antics of Raptors superfan Drake and devastating injuries to Kevin Durant and Klay Thompson. Lost in the mayhem were two key factors that fueled Toronto’s success— the team creation, and the willingness to take risks. Read our analysis of what took the Raptors to the top this season.

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St Louis Blues Stanley Cup
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Stanley Cup Finals Recap and How the Blues Found a Way in Game 7

In January, the Blues were dead last in the NHL standings. Six months later, the team sits atop the hockey world after defeating the Bruins in Game 7 at Boston. With their magical run complete, we highlight the keys to their success- the willingness to reset, the ability to recover, and their commitment to their fanbase.

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