With the sudden crisis created by COVID-19, the digital fitness trend went from a 3 to 5 year transformation to an overnight one. So where Peloton has enjoyed watching the market stubbornness and ignorance let them dominate, in a short 90 day period every in-person fitness business was forced to ramp their learning curve of digital production. Through this industry phenomena it also revealed not all digital content is created equal.
The fastest company to reach an intersection of digital offerings and an in-studio experience will lead the fitness market over the next decade. Which begs the question: “How does the in-person fitness side of the market compete and win in the face of Peloton’s disruption to the industry on the digital side?”
As studios, gyms, and sports facilities begin reopening, an important element for owners and operators to know–in order to set their business up for success– is new expected consumer behavior. We surveyed 1,200 consumers who frequently train at local sports or fitness businesses to gain insights into their thoughts and feelings about reopening.
Our team has been hard at work creating the resources you’ll need to fine-tune your re-opening strategy. Our checklists, guides, research briefs, and templates are built on a foundation of meaningful consumer behavior insights and valuable industry leader expertise, and will arm you with the tools you need to make important decisions for your business in the coming days and weeks.
With the stay-at-home mandate extending to the month of May, franchise studios everywhere are finding themselves navigating unknown territory caused by the current pandemic. While COVID-19 has forced nearly all fitness studios and gyms across the U.S. to close their doors in an effort to “flatten the curve,” it doesn’t mean the businesses have to close – it just means you have to adapt.
Although studios and gyms will soon reopen, the lessons taken from this pandemic, if implemented effectively, can strengthen offerings moving forward. Based on the insights from our Product team who worked quickly to pivot their daily operations in the face of COVID-19, we compiled 5 ways to adapt your offerings now to prepare for whatever the future may hold.
Gyms and studios across the nation are temporarily closing their doors in an effort to “flatten the curve” of coronavirus, so more and more businesses are quickly adapting to the situation and launching online training to keep people active and exercising from home. Luckily, WHO’s recommendations can still be achieved at home with little space and equipment.
By now, many studios and gyms have begun offering virtual training sessions, lessons, and classes. But creating these plans is only half the battle. How do businesses promote these offerings to reach their members, engage new clients, and perhaps most importantly, profit?
As gyms shut down to prevent the spread of the coronavirus, more and more businesses are launching online training to keep people active and exercising from home. We have compiled a list of gyms and studios offering online workouts and classes for those at home. These include scheduled streaming workouts, on-demand classes, free online memberships, and more. Click the blue links to be directed to the workout.