A large portion of fitness studios seek profit through memberships – locking a customer into a membership results in a highly sought after business asset: recurring revenue. We dive into the impact of recurring revenue and various membership types you can offer to grow bottom
Recently, the fitness industry has begun to capitalize on the widespread love for competition-based games, and fitness gamification creatively infuses the popular elements of competitive video games into workouts. With new apps, wearables, and virtual reality, gamification has allowed fitness to tap into new consumer
Starting in the 1920s, the boutique fitness studio market has seen unprecedented growth and a new breakthrough. What was once accessible through local studios is now available on-demand at home, work, and on the road. This shift has led boutique fitness to become a new
There are many different methods when it comes to fitness training, and picking the right one can be a challenge. We summarize a 4 popular training methods people can implement into their fitness agenda.
When it comes to operating a fitness business, finding the right pricing model and strategy will go a long way to attract, satisfy, and retain customers. We break down the 6 most common fitness pricing models and the strategies behind each.
Recently, we have begun to see professional sports teams utilizing their brand power and name recognition to expand into the fitness market. A prime example of this is the Dallas Cowboys’ newest venture: Cowboys Fit. They invite customers to ‘train like one of us,’ granting
For kids, summer offers a much needed break from the daily responsibility of sitting in class and doing homework. Too often, however, this means more screen time. We’ve put together a variety of ways that will help you get kids the off the couch and
Given the new wave of consumer interest in “going green”, business leaders are prompted to address issues related to environmental responsibility. We’ve outlined steps that can be taken to make your sports event or fitness business more sustainable and therefore attractive to more consumers.