By now, many studios and gyms have begun offering virtual training sessions, lessons, and classes. But creating these plans is only half the battle. How do businesses promote these offerings to reach their members, engage new clients, and perhaps most importantly, profit?
As gyms shut down to prevent the spread of the coronavirus, more and more businesses are launching online training to keep people active and exercising from home. We have compiled a list of gyms and studios offering online workouts and classes for those at home. These include scheduled streaming workouts, on-demand classes, free online memberships, and more. Click the blue links to be directed to the workout.
With screens allowing clients and members to do everything from obtaining initial information about a gym or studio, registering for classes, and checking in at the location, the need for personalized, face-to-face communication is vastly diminished. It’s more obvious now than ever, in the midst of a pandemic that has forced would-be gym goers to stay home, that many of the things we previously accomplished in a facility or studio can be done without personalized interaction with instructors or front-desk staff members. We live in a world of instant gratification, and on-demand is what the world now expects.
Technological advancements and social sharing platforms have made us more connected than ever, and given us the means to connect with our favorite gym and studio communities from afar. If you’re craving the full experience of your favorite class or studio, here are a few ways that you can bring the boutique fitness studio experience home.
There’s an old cliche that many powerful stories start with. “Do you remember when?” The simple question freezes moments in time, placing them on a pedestal and subjecting them to reinterpretation, discussion, and, perhaps most importantly, reliving. Rarely do we recognize their importance in our present lives; maybe that’s why we spend so much time reminiscing on the past and anticipating the future. But every so often, an instance comes around that is immediately recognizable as an inflection point in all of our lives. March 2020 has undeniably brought forth one of those moments.
With gyms and fitness centers temporarily closing their doors nationwide, many of us are beginning to redefine how we get our exercise. On-demand and at-home workouts are more prevalent than ever, with a booming number of fitness services offering recorded and live-streamed workouts, as well as comprehensive programs available to download.
On behalf of our team at Upper Hand, our hearts are with all those impacted by COVID-19. Leaders across the company have been highly focused on mitigating the potential impact of the novel coronavirus. Our two main guiding principles remain consistent: 1) protect the health and safety of our employees and 2) protect our sustainability at a time of distress for our customers who need us more than ever.
With many high-profile sporting events cancelled or postponed, including the Chinese Grand Prix scheduled for April 19 and the World Athletics Indoor Athletics Championships, it begs the question–will the 2020 Olympics, to be held in Tokyo, go on as scheduled?