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Clients Members Fitness Reopening
Business Management

What Your Clients and Members Think About Re-Opening

As studios, gyms, and sports facilities begin reopening, an important element for owners and operators to know–in order to set their business up for success– is new expected consumer behavior. We surveyed 1,200 consumers who frequently train at local sports or fitness businesses to gain insights into their thoughts and feelings about reopening.

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how to reopen sports and fitness
Business Management

7 Resources to Help Re-open Your Business After COVID-19

Our team has been hard at work creating the resources you’ll need to fine-tune your re-opening strategy. Our checklists, guides, research briefs, and templates are built on a foundation of meaningful consumer behavior insights and valuable industry leader expertise, and will arm you with the tools you need to make important decisions for your business in the coming days and weeks.

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Fitness Studio during COVID-19
Business Management

How Fitness Studios Can Sustain Operations during COVID-19

With the stay-at-home mandate extending to the month of May, franchise studios everywhere are finding themselves navigating unknown territory caused by the current pandemic. While COVID-19 has forced nearly all fitness studios and gyms across the U.S. to close their doors in an effort to “flatten the curve,” it doesn’t mean the businesses have to close – it just means you have to adapt. 

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D-BAT Video Analysis
COVID-19

Customer Story: New Video App Helps D-BAT Keep Training

D-BAT is one of the top indoor baseball and softball training franchises in the country, aiming to provide quality teaching environments and high quality instruction for athletes of all ages, from little league to the pros. When their franchise locations temporarily closed due to COVID-19, Upper Hand understood the importance of continuing to provide quality training to athletes, and immediately began working on a solution for the business.

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barry's bootcamp online classes COVID-19
Business Management

Adapting Your Offerings to Handle Uncertainty

Although studios and gyms will soon reopen, the lessons taken from this pandemic, if implemented effectively, can strengthen offerings moving forward. Based on the insights from our Product team who worked quickly to pivot their daily operations in the face of COVID-19, we compiled 5 ways to adapt your offerings now to prepare for whatever the future may hold.

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the importance of staying active while staying home
COVID-19

The Importance of Staying Active While Staying Home

Gyms and studios across the nation are temporarily closing their doors in an effort to “flatten the curve” of coronavirus, so more and more businesses are quickly adapting to the situation and launching online training to keep people active and exercising from home. Luckily, WHO’s recommendations can still be achieved at home with little space and equipment.

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Video Analysis Software Tools
Coaching Tips

3 Reasons Why You Should Incorporate Video Analysis During COVID-19

Now is the time to invest in this  technology, as your clients rely on virtual connections to engage with your business. Plus, this new revenue stream will continue to grow with your business as you reopen, setting yourself up for future success. Here are a few key reasons why you should incorporate video analysis technology into your business today.

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at home workout options during covid-19 quarantine
COVID-19

UPDATED: At-Home and On-Demand Workouts, Fitness Options during COVID-19 Quarantine

As gyms shut down to prevent the spread of the coronavirus, more and more businesses are launching online training to keep people active and exercising from home. We have compiled a list of gyms and studios offering online workouts and classes for those at home. These include scheduled streaming workouts, on-demand classes, free online memberships, and more. Click the blue links to be directed to the workout.

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Fitness Studio Member Experience
Business Management

Member Experience: Is Self-Service the New Full-Service?

With screens allowing clients and members to do everything from obtaining initial information about a gym or studio, registering for classes, and checking in at the location, the need for personalized, face-to-face communication is vastly diminished. It’s more obvious now than ever, in the midst of a pandemic that has forced would-be gym goers to stay home, that many of the things we previously accomplished in a facility or studio can be done without personalized interaction with instructors or front-desk staff members. We live in a world of instant gratification, and on-demand is what the world now expects.

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