With screens allowing clients and members to do everything from obtaining initial information about a gym or studio, registering for classes, and checking in at the location, the need for personalized, face-to-face communication is vastly diminished. It’s more obvious now than ever, in the midst of a pandemic that has forced would-be gym goers to stay home, that many of the things we previously accomplished in a facility or studio can be done without personalized interaction with instructors or front-desk staff members. We live in a world of instant gratification, and on-demand is what the world now expects.
The explosion of boutique fitness studios has created a major shift in the fitness industry. Once dominated by big box gyms, the fitness industry has seen a giant surge in demand for a more specialized, premium workout experience. The key ingredient to providing an exceptional in-studio experience is found outside the confines of your studio – the online experience.
One very important aspect of your sports and fitness business is a well executed client/athlete waiver. This will help protect you from any liabilities due to injuries during classes or training, or other unforeseen circumstances. In addition, a sports waiver is designed to help save your business, even if an injury were to occur due to negligence.
If you are the owner of a sports training facility, yoga studio, or other business in the sports and fitness industry, then no doubt you understand the importance of maintaining a good reputation among your customer base. However, you may wonder how you can best determine the overall level of customer satisfaction with your service, and how to act on that information. Net Promoter Score (also known as NPS) can provide a key piece to that puzzle.
Finding motivation to work out can be challenging. There are so many distractions and less physically demanding alternatives to spending an hour at the gym. Even when we do get to the gym, having the desire to work hard and push ourselves is another challenge. For those times when you think you can’t finish your workout, or you don’t want to workout at all, it can help to have some pick-me-ups. These 50 motivational workout quotes will give you that little extra needed to make your workouts the best they can be.
There are many different methods when it comes to fitness training, and picking the right one can be a challenge. We summarize a 4 popular training methods people can implement into their fitness agenda.
Seasons begin at the first open tryout. The evaluations and feedback at tryouts are perhaps the most influential part of any team’s season. Sports tryouts don’t determine the success of a team, but if done correctly, can fast track to a championship. Address these areas to create an effective, efficient, and enjoyable tryout session.
For kids, summer offers a much needed break from the daily responsibility of sitting in class and doing homework. Too often, however, this means more screen time. We’ve put together a variety of ways that will help you get kids the off the couch and enjoying fitness-related activities.
As someone in business for sports, I naturally gravitated towards the many inspirational anecdotes and motivation stories, in relating my own coaching and business experiences. The purpose of this post is to summarize the core teachings of Vince Lombardi’s advice from his motivational talks in the 1960’s and to empower you and your leadership team as you continue to find ways to drive success everyday in your sports business.