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indy upper hand
Client Empowerment

Sports Tech Startups Find A Homebase In Indianapolis

Indianapolis, a city known for both amateur and professional sports teams and a love of motor racing, has in recent years become a hotbed for sports technology startups, with investors pouring millions into sports-related ventures based in the metro area since 2015. Many of those companies are drawn to Indy’s status as a hub for professional and collegiate sports, as well as programs designed to nurture the growing sector.

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athlete feedback
Business Growth

Ultimate Guide for Effective Athlete Feedback

Performance evaluations are found in all aspects of life. In school, students are graded on homework and exams. In the workplace, there are continuous performance reviews. But with sports, there aren’t any standards or metrics to be graded on, which has created a grey area on best practices and techniques on how to effectively provide constructive feedback to develop athletic skills. In this guide, we outline how to give athletes your best with great evaluations.

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Mobile Sports Camp Registration
Business Growth

6 Advantages of Mobile Responsive Sports Camp Registration

An online and mobile registration for your sports camp make life easier not only for your clients, but for you and your staff as well. Moving your process online offers distinct benefits which a paper registration simply cannot compete. Here are 6 reasons why going mobile is a must for your next sports camp registration!

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Upper Hand Client Experience
Client Empowerment

3 Ways Upper Hand Elevates Client Experience

Success begins and ends with customer experience. No matter how great your service or product, it’s all for naught if the customer does not truly enjoy their time engaged with your sports or fitness business. Nearly every interaction existing and potential customers will have with any business will begin and end online, and Upper Hand ensures that your clients’ first impression of your business is positive, every time.

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fitness client retention
Client Empowerment

3 Client Retention Tips for Sports and Fitness Businesses

Fitness and sports businesses’ goal is to influence customers to come back for more. Fantastic classes and lessons naturally retain customers. That’s why it’s vital to ace your class structure. Clients will be willing to spend their time and money at your facility if they find tremendous value in your unique offerings. Start early on perfecting the class experience. Make clients feel well prepared before they ever show up—you can use email marketing to remind them what to bring, what to wear, and what is provided by your staff.

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GDPR for Fitness Sports
Client Empowerment

Tips to Keep Gyms and Facilities Secure (and Members Safe)

Because of reinforced regulations and an increase in data breaches, we have seen sports and fitness clubs, studios, and facilities begin addressing their own privacy policies and those related to personal data collection, and start adopting powerful practices to ensure member and client safety and security.

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Fitness clients members cancel
Business Growth

The Surprising Way to Build Brand Loyalty… When Members Cancel

Many clients and members of a gym or studio will eventually cancel their membership or stop coming to classes or lessons. Especially as COVID continues to affect consumers on a global scale, businesses are seeing a deep decline in memberships. With this mass exodus of clients, revenue and profitability are inevitably hit hard. With that in mind, here are a few surprising insights into how you can actually build customer loyalty when clients cancel their memberships.

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Clients Members Fitness Reopening
Business Growth

What Your Clients and Members Think About Re-Opening

As studios, gyms, and sports facilities begin reopening, an important element for owners and operators to know–in order to set their business up for success– is new expected consumer behavior. We surveyed 1,200 consumers who frequently train at local sports or fitness businesses to gain insights into their thoughts and feelings about reopening.

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barry's bootcamp online classes COVID-19
Business Growth

Adapting Your Offerings to Handle Uncertainty

Although studios and gyms will soon reopen, the lessons taken from this pandemic, if implemented effectively, can strengthen offerings moving forward. Based on the insights from our Product team who worked quickly to pivot their daily operations in the face of COVID-19, we compiled 5 ways to adapt your offerings now to prepare for whatever the future may hold.

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Fitness Studio Member Experience
Business Growth

Member Experience: Is Self-Service the New Full-Service?

With screens allowing clients and members to do everything from obtaining initial information about a gym or studio, registering for classes, and checking in at the location, the need for personalized, face-to-face communication is vastly diminished. It’s more obvious now than ever, in the midst of a pandemic that has forced would-be gym goers to stay home, that many of the things we previously accomplished in a facility or studio can be done without personalized interaction with instructors or front-desk staff members. We live in a world of instant gratification, and on-demand is what the world now expects.

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