Social media has made it easier for marketers and businesses to reach potential customers on many ways, but Facebook Advertising continues to be one of the biggest attractions. Sports & fitness Facebook advertising can be an invaluable tool for your business, especially since the size your potential audience is very significant. Plus, one of every five minutes people spend on mobile is on Facebook or Instagram. With the ability to find the perfect demographic of potential sports clients, Facebook Ads make it easy from the get-go. Customization is simple as well, so you can shape your sports brand and represent your business appropriately. Plus, the locations in which your ads can appear are more extensive than ever.
Incidents and injuries happen in sports and fitness, and it’s important to have procedures in place for your employees to follow when situations arise. Having structured response guidelines allows your business to standardize the reaction to all incidents and maintain a high-level response related to customer safety.
Technology continues to revolutionize every aspect of our daily lives and has bled its way into the sports industry — especially for coaches and trainers. Fortunately, the integration of technology provides a new lens on the advancement of coaching while greatly impacting the job from virtually every angle. This makes it imperative for coaches to learn how to leverage technology the right way to maximize efficiency, complete communication, improve athlete performance and optimize health standards for athletes nationwide.
Do you ever feel like you’re wasting time on back-end management like staffing schedules? Are you able to avoid conflicts and confusion when it comes to who is running what training and when? If you’ve been in business for a while, perhaps coordinating staff schedules at your sports and fitness facility comes down to writing everything down on paper, using aging management software, or even a combination of paper, phone calls, email calendars and the classic company whiteboard. If you’re still using the above methods, it’s time to ditch them quickly to avoid growing problems, miscommunications, and stop wasting time. To stay competitive, realizing how risky paper-based or out-of-date software systems are can save you a lot of headache.
As a graphic designer, my work has given me a deep understanding and appreciation for how important it is for sports & fitness businesses to have strong branding. To illustrate the steps which will guide you through designing a great logo, I’ve created an NBA logo for a new team called the Las Vegas Dealers using the insight I gained from creating an Ultimate Ranking of NBA Logos.
It can be easy for coaches to overlook the financial side of their business.. I mean, after all, they just want to coach! We’ve been working with sports academies and businesses for years, and have come to understand the pain points that occur in the sports budgeting process. Here are 10 tips and tools, including a free sports budget template, to help you effectively manage your sports businesses finances.
The future is full of unknowns, but it’s certain that major changes are coming to businesses in 2019 thanks to the General Data Protection Regulation (GDPR) implemented in Europe in the spring of 2018. Here is everything you need to know about the new regulations and how you can keep your sports business secure from data breaches.
Hopefully your sports business is effectively tracking your finances with an accurate budget and processes, but if not, you’re not alone. Here are key financial tracking tips and overall evaluation strategies that have lead to effective results and growth for sports businesses.
With cyber-attacks on the rise in the United States, it’s never been more important to protect consumers’ valuable information. Regardless of what your role is in the sports and fitness industry — from handling membership software for your fitness facility to payment processing for your online store — you know you need to stay PCI compliant and protect consumers’ data with each transaction.
Have you ever wanted a simple excel template to budget for your sports business? A budget projection that provides the basics like revenue and expense estimates so you can arrive at projected profitability? Our free budget template was put together with the help of a national facility franchise and contains additional input from our customer’s feedback.