By now, many studios and gyms have begun offering virtual training sessions, lessons, and classes. But creating these plans is only half the battle. How do businesses promote these offerings to reach their members, engage new clients, and perhaps most importantly, profit?
With screens allowing clients and members to do everything from obtaining initial information about a gym or studio, registering for classes, and checking in at the location, the need for personalized, face-to-face communication is vastly diminished. It’s more obvious now than ever, in the midst of a pandemic that has forced would-be gym goers to stay home, that many of the things we previously accomplished in a facility or studio can be done without personalized interaction with instructors or front-desk staff members. We live in a world of instant gratification, and on-demand is what the world now expects.
The explosion of boutique fitness studios has created a major shift in the fitness industry. Once dominated by big box gyms, the fitness industry has seen a giant surge in demand for a more specialized, premium workout experience. The key ingredient to providing an exceptional in-studio experience is found outside the confines of your studio – the online experience.
If you consider yourself an expert in a sports or fitness trade, then there is a lot of opportunity in launching your own training facility. In fact, the health club industry brings in a whopping $87.2 billion, and is expected to grow each year. While this presents an excellent business opportunity, there are numerous factors to consider as you embark on this new entrepreneurial journey. So here’s a handy guide to help you get started.
It’s no secret – when people we trust speak highly about a brand or product, we are more than likely to try out their recommendations. People looking for new ways to get fit often turn to their close friends for recommendations on their favorite fitness studios or gyms. Here are 4 tips on how to turn your clients into brand advocates!
Sports are becoming increasingly more competitive, putting additional pressure on coaches and trainers at all levels. Along with developing your athletes, the business aspect of the profession can be just as grueling. Between daily practices, developing strength and conditioning programs, administrative tasks, and added pressure to produce results, coaches and trainers are feeling more and more burnt out. Fortunately, there are ways these individuals can avoid the stress and successfully recover when experiencing symptoms of a burnout.
One very important aspect of your sports and fitness business is a well executed client/athlete waiver. This will help protect you from any liabilities due to injuries during classes or training, or other unforeseen circumstances. In addition, a sports waiver is designed to help save your business, even if an injury were to occur due to negligence.
Sports and fitness staff empowerment is critical to help your business retain capable and committed employees. Focus on training them to become independent and trusting them to make informed decisions, allowing them to grow and develop in their roles, and be sure to implement systems that make their daily administrative tasks more streamlined.
For owners and operators of fitness studios, clubs, and gyms, having a flexible fitness software to manage daily operations is imperative to driving growth. A great gym and fitness management software should relieve you of tedious administrative work and provide an integrated way to manage all aspects of your business. Here are four signs that you should look into finding a new software for your fitness studio.
Event technology has dramatically improved the overall attendee experience by simplifying registration and driving engagement. According to a recent report, nearly 50 percent of all event attendees adopt a mobile app and perform 34 engagements on average with it throughout the course of the event. And with 87 percent of time — three hours per day — spent in mobile apps, it’s evident that to find success, you need to be meeting attendees where they are; on their mobile devices.