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Fitness Studio during COVID-19
Business Growth

How Fitness Studios Can Sustain Operations during COVID-19

With the stay-at-home mandate extending to the month of May, franchise studios everywhere are finding themselves navigating unknown territory caused by the current pandemic. While COVID-19 has forced nearly all fitness studios and gyms across the U.S. to close their doors in an effort to “flatten the curve,” it doesn’t mean the businesses have to close – it just means you have to adapt. 

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athlete feedback
Business Growth

Ultimate Guide for Effective Athlete Feedback

Performance evaluations are found in all aspects of life. In school, students are graded on homework and exams. In the workplace, there are continuous performance reviews. But with sports, there aren’t any standards or metrics to be graded on, which has created a grey area on best practices and techniques on how to effectively provide constructive feedback to develop athletic skills. In this guide, we outline how to give athletes your best with great evaluations.

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Mobile Sports Camp Registration
Business Growth

6 Advantages of Mobile Responsive Sports Camp Registration

An online and mobile registration for your sports camp make life easier not only for your clients, but for you and your staff as well. Moving your process online offers distinct benefits which a paper registration simply cannot compete. Here are 6 reasons why going mobile is a must for your next sports camp registration!

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Business Growth

Preparing for the Holidays at Your Sports Business

November is right around the corner, and in a matter of weeks consumers will already be in holiday mode. Follow our guide to effectively prepare your business strategy to get the timing right for gifting and promotions. Wasting the holiday season is a big mistake for any business, and these quick steps will give any business owner a head start on a killer holiday plan.

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Sports Fitness Competitors
Business Growth

How to Differentiate Your Sports + Fitness Business from Competitors

Your business is centered around a competitive mindset. You teach your athletes and clients to compete like champions, and you scout talent and competition on other teams–but when is the last time you’ve taken time to scout your business competition? And after analyzing your competitors, how can you use those insights to differentiate your business offerings? We’ll define 3 key ways you can give your business the upper hand here.

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Peloton Music Lawsuit Fitness
Business Growth

The Surprising Relationship Between Music and Fitness…and Peloton.

In March 2019, the National Music Publishers Association (NMPA) sued Peloton over more than $300 million in damages from the interactive-fitness company’s alleged use of 2,468 unlicensed songs from artists including Ariana Grande, Bruno Mars, Taylor Swift, Beyonce, and many others. The NMPA alleged that Peloton violated national streaming standards and laws, as Peloton did not have the necessary public performance rights for those thousands of songs, yet was including them on the playlists for their streamed cardio classes. 

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Safety Sports Venue Viral Outbreaks
Business Growth

How Sports Venues Can Prepare for Viral Outbreaks Now and in the Future

While the world scrambles to find solutions and formulate a vaccine, sports venues can prepare themselves by finding alternative roads for revenue outside their traditional events, as well as ways to integrate new regulations to ensure health and safety throughout the venue. We can’t know how long closures and/or social distancing will last, or if the virus will rebound, so it is essential to take the steps we can.

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Fitness Music Streaming and Licensing for Fitness Centers
Business Growth

The Ultimate List of Music Streaming Services for Your Fitness Gym

Many fitness businesses that play music in their gym or studio aren’t aware of the legal implications behind streaming from personal plans. In fact, violations to copyright infringement can hold you liable for damages up to $150k per song played. Plus, acquiring a Public Performance License on your own is time consuming and costly, which is why many gyms and studios opt to use a service that has this covered. Here are a few streaming services built specifically for gym, box, and studio use.

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Fitness clients members cancel
Business Growth

The Surprising Way to Build Brand Loyalty… When Members Cancel

Many clients and members of a gym or studio will eventually cancel their membership or stop coming to classes or lessons. Especially as COVID continues to affect consumers on a global scale, businesses are seeing a deep decline in memberships. With this mass exodus of clients, revenue and profitability are inevitably hit hard. With that in mind, here are a few surprising insights into how you can actually build customer loyalty when clients cancel their memberships.

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Peloton Digital Bike
Business Growth

Part 2: How to Compete With Peloton — and Win

With the sudden crisis created by COVID-19, the digital fitness trend went from a 3 to 5 year transformation to an overnight one. So where Peloton has enjoyed watching the market stubbornness and ignorance let them dominate, in a short 90 day period every in-person fitness business was forced to ramp their learning curve of digital production. Through this industry phenomena it also revealed not all digital content is created equal.

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