It’s no secret – when people we trust speak highly about a brand or product, we are more than likely to try out their recommendations. People looking for new ways to get fit often turn to their close friends for recommendations on their favorite fitness studios or gyms. Here are 4 tips on how to turn your clients into brand advocates!
Recently, we have begun to see professional sports teams utilizing their brand power and name recognition to expand into the fitness market. A prime example of this is the Dallas Cowboys’ newest venture: Cowboys Fit. They invite customers to ‘train like one of us,’ granting a fitness experience akin to that of Cowboys players. State of the art facilities, top level personal training, and unique services such as recovery lounges make trainees feel as if they are part of the Cowboy’s organization.
The sport and business industries have many similarities, one being the impact of branding. Fans of sports team find identity in logos, elevating them as the singular symbol of the emotions and experiences of fandom. And sometimes they need to be updated to match their personality or to engage a new market with a different identity. We share winners and losers of recent sports rebranding efforts.
In a technology age, people flock to the internet to search for answers, locate nearby businesses, socialize with friends, and shop online. It’s crucial for your youth sports business to remain current in your digital strategy, especially if you want to attract local or corporate sponsors. Here are 3 best practices to follow to increase your online presence and secure a sponsorship for your youth sports organization.
As a graphic designer, my work has given me a deep understanding and appreciation for how important it is for sports & fitness businesses to have strong branding. To illustrate the steps which will guide you through designing a great logo, I’ve created an NBA logo for a new team called the Las Vegas Dealers using the insight I gained from creating an Ultimate Ranking of NBA Logos.
Have you ever wondered what goes into a great sports logo? Wonder no more. I compiled data from 10 different rankings of NBA logos, analyzed what separates the best from the worst, and compiled the Ultimate NBA Team Logo Ranking. From colors and mascots, shapes, and the city’s identity, many factors contribute to those that are
If your sports business has had the same website for a while, you may be managing your site on autopilot. However, just because you have a website, doesn’t mean it’s doing the best it can to bring in new clients. In fact, your site can easily become outdated in a matter of months if you haven’t bothered to do an evaluation of what is working. It’s important to take some time to see what’s really occurring on your