When it comes to operating a fitness business, finding the right pricing model and strategy will go a long way to attract, satisfy, and retain customers. We break down the 6 most common fitness pricing models and the strategies behind each.
Recently, we have begun to see professional sports teams utilizing their brand power and name recognition to expand into the fitness market. A prime example of this is the Dallas Cowboys’ newest venture: Cowboys Fit. They invite customers to ‘train like one of us,’ granting a fitness experience akin to that of Cowboys players. State […]
In today’s modern age, the sports and tech world are integrating at unprecedented rates. Fan experience is being shaped by new innovations in tech, and the presence of new technology has undeniably improved the sports industry. New video review capabilities, however, have been met with controversy.
Seasons begin at the first open tryout. The evaluations and feedback at tryouts are perhaps the most influential part of any team’s season. Sports tryouts don’t determine the success of a team, but if done correctly, can fast track to a championship. Address these areas to create an effective, efficient, and enjoyable tryout session.
For kids, summer offers a much needed break from the daily responsibility of sitting in class and doing homework. Too often, however, this means more screen time. We’ve put together a variety of ways that will help you get kids the off the couch and enjoying fitness-related activities.
Ray Newland is the face of the goalkeeping training industry. He enjoyed a 10 year professional career in England and Scotland, but his playing days were cut short after suffering a devastating training injury at age 28. With his playing days behind him, Ray shifted his focus to teaching. In 1999, he started his goalkeeping […]
The sport and business industries have many similarities, one being the impact of branding. Fans of sports team find identity in logos, elevating them as the singular symbol of the emotions and experiences of fandom. And sometimes they need to be updated to match their personality or to engage a new market with a different […]
The 2019 NBA Finals provided numerous thrills and emotional moments, like the antics of Raptors superfan Drake and devastating injuries to Kevin Durant and Klay Thompson. Lost in the mayhem were two key factors that fueled Toronto’s success— the team creation, and the willingness to take risks. Read our analysis of what took the Raptors […]