If you consider yourself an expert in a sports or fitness trade, then there is a lot of opportunity in launching your own training facility. In fact, the health club industry brings in a whopping $87.2 billion, and is expected to grow each year. While this presents an excellent business opportunity, there are numerous factors […]
Tom Morris, a fitness junkie, is the Director of Athletic Performance at Indiana University, where he develops strength and conditioning programs for IU’s 24 men’s and women’s teams. However, in May of 2012, Tom broke his neck in a mountain biking accident that left him paralyzed from the waist down. We dive into Tom’s story, […]
Finding motivation to work out can be challenging. There are so many distractions and less physically demanding alternatives to spending an hour at the gym. Even when we do get to the gym, having the desire to work hard and push ourselves is another challenge. For those times when you think you can’t finish your […]
There are countless components that go into building a successful company, but “soft” skills that act as the fundamental building blocks of a functioning business. Soft skills are defined as interpersonal skills, like listening and communication, whereas “hard” skills are considered to be job-specific. Nearly 93% of employers said that soft skills are an “essential” […]
A large portion of fitness studios seek profit through memberships – locking a customer into a membership results in a highly sought after business asset: recurring revenue. We dive into the impact of recurring revenue and various membership types you can offer to grow bottom line.
Recently, the fitness industry has begun to capitalize on the widespread love for competition-based games, and fitness gamification creatively infuses the popular elements of competitive video games into workouts. With new apps, wearables, and virtual reality, gamification has allowed fitness to tap into new consumer markets and increase fitness activity.
Starting in the 1920s, the boutique fitness studio market has seen unprecedented growth and a new breakthrough. What was once accessible through local studios is now available on-demand at home, work, and on the road. This shift has led boutique fitness to become a new standard in workplace wellness and employee benefits.
There are many different methods when it comes to fitness training, and picking the right one can be a challenge. We summarize a 4 popular training methods people can implement into their fitness agenda.