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Targeting Facebook Ads Using BI

Build successful Facebook ads and marketing campaigns based on your sports business intelligence!

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The webinar has ended, but you can still download the recording!

Join Upper Hand CEO

On April 26, join Upper Hand CEO, Kevin MacCauley for the webinar Targeting Facebook Ads Using BI. Kevin will cover:

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Sports Business Intelligence

What you need to understand your target audience for training programs and events, allowing you to reach the right athletes through your marketing.

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Facebook Ad Targeting

Create ads, using Facebook targeting features to reach potential clients by age, location, gender, interests and more!

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Track and Adjust

Once you launch your campaign, check back to track results. Have a goal and make adjustments where necessary to be sure you are driving results!

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Upper Hand Blog

Top resources and tips for sports business management.

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Asking the Right Questions at Your Sports Business

My conversations with thousands of coaches, managers, and owners have brought up questions like, "How do we get more clients?" or "What are the best ways to market my organization to increase

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Easy Client Processes with Automated Sports Management Software

All of the talk, the news and the activity surrounding automation is for good reason, it works. That's great - but what does that mean to your sports business and can it help with training? It means

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SEO Tips to Rapidly Increase Traffic to Your Sports Website

Sports websites inhabit a popular corner of the web that continue to grow and grow. Consumers have an insatiable love for sports and parents are constantly on the look for trustworthy academies to

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Upper Hand 2017 - A Year in the Life

2017 has been a year for the record books at Upper Hand and we are so glad to have shared it with some incredible coaches, fitness trainers and sports facility owners across the nation. From the

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One Platform; Unlimited Opportunity

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