Sports Software | Upper Hand

APEX is a revolutionary multi-sport video analysis platform, representing the pinnacle of video analysis and training. Unique methods allow coaches to extract meaningful information and edit videos.

Dominate Your Field

Upper Hand sports software offers you one platform, with unlimited opportunity.
We partner with customers like you to take businesses up and to the right.

200

minutes saved per week by each coach using Upper Hand software.

80%

email open rates (60% higher than industry average.)

4x

more likely to complete a purchase than industry average.

98%

Customer Satisfaction Rating.

May 3rd Video Analysis Webinar

Join the Upper Hand CEO for this free webinar and see top strategies to take your sports and fitness training to the next level using video analysis tools! Register Today!

We're called Champions...

Everyone on our roster works day in and day out to fulfill Upper Hand's mission to reinvent how sports management does business, ultimately increasing athlete participation around the world.

With a competitor's spirit, our team is dedicated to driving value for sports businesses. Upper Hand was founded in 2012 by two graduates of the renowned Indiana University, Kelley School of Business.

Registration & Payment

Our sports registration software provides an industry leading experience for your clients, simplifying check-out from start to finish, allowing them to pay however is easiest for them - credit, check or cash.

Scheduling

Let your clients schedule right at registration. Upper Hand sports software populates scheduled dates, times & locations to keep everyone on the same page, without playing phone tag or double booking.

Marketing

Event invitation emails & reminders, plus surveys & powerful SEO will help you spread the word and bring clients to your event or training. Deploy a sports marketing email with just a few clicks of the mouse!

Reporting

Take control of the most important aspect of your business and make informed decisions, with Upper Hand’s built-in financial intelligence & reporting. Plus, use payment splitting to setup staff payouts for private lessons.

Get the Upper Hand

Upper Hand Sports Blog

Sports business tips, best practices, news & updates from our software experts.

Asking the Right Questions at Your Sports Business

Easy Client Processes with Automated Sports Management Software

SEO Tips to Rapidly Increase Traffic to Your Sports Website

Solutions Built for Sports

Every sport, game and athlete is unique. We know your business will have unique needs, which is why Upper Hand sports management software is built with each individual sport in mind, offering custom features based on your training goals.

ALL SPORTS

Upper Hand Customer Testimonials

"The software makes it easy to operate these complex training programs, that could be 150 miles away from each other, without skipping a beat. Everything is uniform and everything is done professionally."

JOHN PLAUGIC, OWNER & TRAINER

Modern Goalkeeper Case Study >

"Upper Hand has helped tremendously with our ability to host more clinics... I was really limiting the number of clinics and camps we were doing, just because we weren’t able to hold these large scale events because it was so much time. Now, with having the Upper Hand software we’re just so easily able to schedule a clinic and easily have people register online. And it just kind of takes us out of the whole administrative process."

TINA BUCK, ACADEMY OWNER & COACH

"When I hit the field the only thing that I had to worry about was just training that individual or conducting that training session and walking off the field. I didn't want to have to worry about who's going to bring money, did I have exact change? Did they forget something?... The Upper Hand platform really helps me in that regard - with the planning and execution, & the fact that clients can register themselves through the website."

BARRY THOMPSON, OWNER & QB COACH