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All-in-one sports software. A win for your training & fitness business.

Escape the administrative vortex and focus on developing your clients with Upper Hand, a powerful cloud-based, mobile platform built for any size sports or fitness business.

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Dominate Your Field

Upper Hand sports software offers you one platform, with unlimited opportunity.
We partner with customers like you to take sports businesses up and to the right.



minutes saved per week by each coach using Upper Hand software.


email open rates (60% higher than industry average.)
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more likely to complete a purchase than industry average.


Customer Satisfaction Rating.
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We're called Champions...

Everyone on our roster works day in and day out to fulfill Upper Hand's mission to reinvent how sports management does business, ultimately increasing athlete participation around the world.

With a competitor's spirit, our team is dedicated to driving value for sports businesses. 
Upper Hand was founded in 2012 by two graduates of the renowned Indiana University, Kelley School of Business. 

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Registration & Payment

Our sports registration software provides an industry leading experience for your clients, simplifying check-out from start to finish, allowing them to pay however is easiest for them - credit, check or cash.


Let your clients schedule right at registration. Upper Hand sports software populates scheduled dates, times & locations to keep everyone on the same page, without playing phone tag or double booking.


Event invitation emails & reminders, plus surveys & powerful SEO will help you spread the word and bring clients to your event or training. Deploy a sports marketing email with just a few clicks of the mouse!


Management & Reporting

Take control of the most important aspect of your business and make informed decisions, with Upper Hand’s built-in financial intelligence & reporting. Plus, use payment splitting to setup staff payouts for private lessons.

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"Ever since we started with Upper Hand, the amount of time that our facility owners, staff and instructors have saved is unbelievable. All of that time we save has been able to be re-allocated toward other projects, marketing efforts and even instruction time. The time we have saved has helped us continue to build our brand and offer more instructions to more students, which is why we started this business in the first place!"


Field of Dreams Case Study >


"Indy Eleven used Upper Hand for camps registration last year and it saved us valuable time and money. The software and website are easy to navigate internally and, judging from the feedback we received, from the consumer’s side as well. The staff at Upper Hand were prompt to respond to any questions and made us feel confident in the product we were selling."



Solutions Built for Sports

Every sport, game and athlete is unique. We know your business will have unique needs, which is why Upper Hand sports management software is built with each individual sport in mind, offering custom features based on your training goals.


Upper Hand Blog

Sports business tips, best practices, news & updates from our software experts.

Avoiding Burnout as a Coach, Trainer & Business Manager

As someone who works in the sports business industry, you know how rewarding it is. Working as a coach, trainer you’re fortunate enough to help young athletes grow and succeed, whiling doing what you

Mental Preparation - The Role of Sports Superstitions and Athletic Rituals

Athletes are notorious for being superstitious. How many times have you seen a pitcher, quarterback or goalie refuse to shave until their playoff run ends or they are champions? We have all seen the

The Unacceptable Risk - Why Switching to Online Sports Registration Is a Must

Sports and athletic organizations are one of the most popular activities for kids. Young athletes participate in travel teams, private coaching programs, seasonal camps, after school teams and more.

Tips to Motivate Your Training Staff

Setting Goals & Keeping Techniques Fresh: Running a sports training business is always challenging, but you can’t forget to think through the needs to lead and manage a team of trainers, in addition


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