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Take your sports and fitness business to new heights with Upper Hand.

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Upper Hand's sports & fitness management software gives you one platform to manage your entire operation.

See how
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14+

hours saved each week
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90%

open rates on emails sent
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4X

industry conversion rates
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98%

customer satisfaction

Popular Features

Online Booking System

Stop managing your sports & fitness business with multiple calendars. Let clients buy packages, book appointments, and register for programs online, and manage all the details in a redesigned calendar with customizable views.

Learn about the calendar
Fitness Calendar
Facility Management

Resource & Facility Management

Maximize the capacity of your resources by knowing what’s booked and when. Overlay all staff availability, program schedules, and your resource’s availability to find True Availability. Accessible on one view, from any device.

Learn about facility management

Membership Management

Grow recurring revenue by creating memberships that make sense for your business. Offer monthly credits & sessions, discounts on certain program types, exclusive programs, retail items, or a blend of them all.

learn more about memberships
Custom Memberships

More Features

Registration

Check clients in and track attendance, automate waivers, create dynamic payment options, and more.

registration

Scheduling

Handle the most complex scheduling cases & eliminate double booking. Custom availability, staff preferences, wait lists, and more.

scheduling

Payments

Transact online or via point of sale, enable payment options including Apple Pay, push refunds, and more. Powered by UP Payments.

payments

Contact Marketing

Automate emails, in-app messaging, cart reminders, create contact groups, view demographic maps, and more.

contact marketing

Website Builder

Work with our team to design a new site from scratch or redesign your current site to reflect your brand. Powered by WordPress.

website builder

Retail

Sell products online or in-person. Upload your items or order through our retail partners. Track inventory, suggest items at checkout, and more.

retail

Hardware

Connect card readers, barcode scanners, receipt printers, and more. Customize your desk with rotating kiosks and cash drawers.

hardware

Video Analysis

Accelerate client development with APEX’s integrated video analysis tools. Draw smart shapes, overlay videos, and create custom tags,

video analysis

Multi-Club & Franchise

Manage all of your locations with a custom, white-labeled environment. Integrate apps and manage your entire operation within one login.

club & franchise
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Get great with the industry’s leader in sports and fitness innovation. Capture, organize and share performance insights -seamlessly & efficiently.

UP YOUR GAME
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Recent Blog Posts

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5 Ways Apple Pay Will Benefit Your Clients

5 Ways Apple Pay Will Benefit Your Clients

Apple Pay is a contactless payment method built into Apple devices and is designed to replace the need for physical credit and debit cards. Here are 5 reasons as to why you should allow clients to use Apple Pay at

4 Steps to Effective Sports & Fitness Facebook Advertising

4 Steps to Effective Sports & Fitness Facebook Advertising

Social media has made it easier for marketers and businesses to reach potential customers on many ways, but Facebook Advertising continues to be one of the biggest attractions. Sports & fitness Facebook advertising can be an invaluable tool for your

The Importance of Incident Reports in Sports and Fitness

The Importance of Incident Reports in Sports and Fitness

Incidents and injuries happen in sports and fitness, and it’s important to have procedures in place for your employees to follow when situations arise. Having structured response guidelines allows your business to standardize the reaction to all incidents and maintain

UP YOUR GROWTH

Learn the impact Upper Hand can make on your sports & fitness business.

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Trusted by sports & fitness leaders everywhere

Customer Stories