Take your sports and fitness business to new heights with Upper Hand.
Upper Hand's sports & fitness management software gives you one platform to manage your entire operation.
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Popular Features
Online Booking System
Stop managing your sports & fitness business with multiple calendars. Let clients buy packages, book appointments, and register for programs online, and manage all the details in a redesigned calendar with customizable views.
Learn about the calendar
Resource & Facility Management
Maximize the capacity of your resources by knowing what’s booked and when. Overlay all staff availability, program schedules, and your resource’s availability to find True Availability. Accessible on one view, from any device.
Learn about facility managementMembership Management
Grow recurring revenue by creating memberships that make sense for your business. Offer monthly credits & sessions, discounts on certain program types, exclusive programs, retail items, or a blend of them all.
learn more about memberships
More Features
Registration
Check clients in and track attendance, automate waivers, create dynamic payment options, and more.
registrationScheduling
Handle the most complex scheduling cases & eliminate double booking. Custom availability, staff preferences, wait lists, and more.
schedulingPayments
Transact online or via point of sale, enable payment options including Apple Pay, push refunds, and more. Powered by UP Payments.
paymentsContact Marketing
Automate emails, in-app messaging, cart reminders, create contact groups, view demographic maps, and more.
contact marketingWebsite Builder
Work with our team to design a new site from scratch or redesign your current site to reflect your brand. Powered by WordPress.
website builderRetail
Sell products online or in-person. Upload your items or order through our retail partners. Track inventory, suggest items at checkout, and more.
retailHardware
Connect card readers, barcode scanners, receipt printers, and more. Customize your desk with rotating kiosks and cash drawers.
hardwareVideo Analysis
Accelerate client development with APEX’s integrated video analysis tools. Draw smart shapes, overlay videos, and create custom tags,
video analysisMulti-Club & Franchise
Manage all of your locations with a custom, white-labeled environment. Integrate apps and manage your entire operation within one login.
club & franchise
Get great with the industry’s leader in sports and fitness innovation. Capture, organize and share performance insights -seamlessly & efficiently.
Recent Blog Posts
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How Should I Charge Customers? Top 6 Fitness Pricing Models and Strategies
When it comes to operating a fitness business, finding the right pricing model and strategy will go a long way to attract, satisfy, and retain customers. We break down the 6 most common fitness pricing models and the strategies behind
Are the Dallas Cowboys Leaders in a New Fitness Trend?
Recently, we have begun to see professional sports teams utilizing their brand power and name recognition to expand into the fitness market. A prime example of this is the Dallas Cowboys’ newest venture: Cowboys Fit. They invite customers to ‘train
Good or Bad? The Impact of Sports Replay on Fan Experience
In today’s modern age, the sports and tech world are integrating at unprecedented rates. Fan experience is being shaped by new innovations in tech, and the presence of new technology has undeniably improved the sports industry. New video review capabilities,