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Sports Software
Revolutionized

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Dominate Your Field

Upper Hand sports software offers you one platform, with unlimited opportunity. We partner with customers like you to take sports businesses up and to the right.

From the front desk to the back office, Upper Hand's sports software delivers the tools needed to provide an industry leading experience for your clients.
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Lessons

Easy 1-on-1 scheduling. Customize availability among multiple trainers. 
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Camps & Clinics

Host a one-day clinic or multi-week sports camp.
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Teams

Collect registration payments and communicate with your team.
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Training Programs

Flexible setup for recurring training programs or specific curriculum training.
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We're called Champions...

Everyone on our roster works day in and day out to fulfill Upper Hand's mission to reinvent how sports management does business, ultimately increasing athlete participation around the world.


With a competitor's spirit, our team is dedicated to driving value for sports businesses. Upper Hand was founded in 2012 by two graduates of the renowned Indiana University, Kelley School of Business. 

Learn More
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Registration & Payment

Our sports registration software provides an industry leading experience for your clients, simplifying check-out from start to finish, allowing them to pay however is easiest for them - credit, check or cash.
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Scheduling

Let your clients schedule right at registration. Upper Hand sports software populates scheduled dates, times & locations to keep everyone on the same page, without playing phone tag or double booking.
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Marketing

Event invitation emails & reminders, plus surveys & powerful SEO will help you spread the word and bring clients to your event or training. Deploy a sports marketing email with just a few clicks of the mouse!
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Management & Reporting

Take control of the most important aspect of your business and make informed decisions, with Upper Hand’s built-in financial intelligence & reporting. Plus, use payment splitting to setup staff payouts for private lessons.
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Get the Upper Hand

Request Demo

Upper Hand Customer Testimonials
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"Ever since we started with Upper Hand, the amount of time that our facility owners, staff and instructors have saved is unbelievable. All of that time we save has been able to be re-allocated toward other projects, marketing efforts and even instruction time. The time we have saved has helped us continue to build our brand and offer more instructions to more students, which is why we started this business in the first place!"

CHRIS ZAKER, OWNER & INSTRUCTOR

Field of Dreams Case Study >
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"Indy Eleven used Upper Hand for camps registration last year and it saved us valuable time and money. The software and website are easy to navigate internally and, judging from the feedback we received, from the consumer’s side as well. The staff at Upper Hand were prompt to respond to any questions and made us feel confident in the product we were selling."

MOLLY KRUGER, MARKETING DIRECTOR
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Solutions Built for Sports

Every sport, game and athlete is unique. We know your business will have unique needs, which is why Upper Hand sports management software is built with each individual sport in mind, offering custom features based on your training goals.

 
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ALL SPORTS

Upper Hand Blog

Sports business tips, best practices, news & updates from our software experts.

Tips to Motivate Your Training Staff

Setting Goals & Keeping Techniques Fresh: Running a sports training business is always challenging, but you can’t forget to think through the needs to lead and manage a team of trainers, in addition

Use Digital Sports Marketing to Increase Program Registrations

Tips for your Sports Marketing Strategy: Are you looking for creative yet proven ways to market your next sports training event? Perhaps you’re wanting to boost attendance at your camps or league

Drills to Start & Finish Any Sports Camp

Sports Drills for Determining Skill Placements:  Working with athletes is one of the most gratifying parts of owning or working at a sports business. But, it’s even better when you see the final

How to Ensure Your Sports Website Is Secure

Secure your sports checkout process for more conversions on your sports website:  If you have a sports website for your training business you need to be sure it’s functioning effectively and safely

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Get the Upper Hand!