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Take your sports and fitness business to new heights with Upper Hand.

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Upper Hand HQ Wins Award

Upper Hand won the 2019 Spaces Award for its new innovative office. The offices, spanning across Central Indiana, were judged on their functionality, uniqueness, branding, and culture.

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JLL Best in Show Upper Hand
JLL Best in Show Upper Hand

Upper Hand's sports & fitness management software gives you one platform to manage your entire operation.

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Online Booking System

Stop managing your sports & fitness business with multiple calendars. Let clients buy packages, book appointments, and register for programs online, and manage all the details in a redesigned calendar with customizable views.

Learn about the calendar
Fitness Calendar
Facility Management

Resource & Facility Management

Maximize the capacity of your resources by knowing what’s booked and when. Overlay all staff availability, program schedules, and your resource’s availability to find True Availability. Accessible on one view, from any device.

Learn about facility management

Membership Management

Grow recurring revenue by creating memberships that make sense for your business. Offer monthly credits & sessions, discounts on certain program types, exclusive programs, retail items, or a blend of them all.

learn more about memberships
Custom Memberships

More Features

Registration

Check clients in and track attendance, automate waivers, create dynamic payment options, and more.

registration

Scheduling

Handle the most complex scheduling cases & eliminate double booking. Custom availability, staff preferences, wait lists, and more.

scheduling

Payments

Transact online or via point of sale, enable payment options including Apple Pay, push refunds, and more. Powered by UP Payments.

payments

Contact Marketing

Automate emails, in-app messaging, cart reminders, create contact groups, view demographic maps, and more.

contact marketing

Website Builder

Work with our team to design a new site from scratch or redesign your current site to reflect your brand. Powered by WordPress.

website builder

Retail

Sell products online or in-person. Upload your items or order through our retail partners. Track inventory, suggest items at checkout, and more.

retail

Hardware

Connect card readers, barcode scanners, receipt printers, and more. Customize your desk with rotating kiosks and cash drawers.

hardware

Video Analysis

Accelerate client development with APEX’s integrated video analysis tools. Draw smart shapes, overlay videos, and create custom tags,

video analysis

Multi-Club & Franchise

Manage all of your locations with a custom, white-labeled environment. Integrate apps and manage your entire operation within one login.

club & franchise
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Get great with the industry’s leader in sports and fitness innovation. Capture, organize and share performance insights -seamlessly & efficiently.

UP YOUR GAME
APEX

Recent Blog Posts

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NFL Season Takeaways: Week 5

We waited nearly seven months for this NFL season. And just like that, we’re already a month into the season. Read our thoughts on the roles of backup players, new game rulings, and the future of football, and be sure

Preparing for the Holidays at Your Sports Business

Preparing for the Holidays at Your Sports Business

Planning for the holidays in October may seem unnecessary. But when November rolls around, consumers are already in holiday mode. Staying ahead of the demand will offer the most return. Follow our guide to effectively prepare your business strategy to

Upper Hand HQ Wins JLL’s 2019 Best in Show Award for Innovative Tech Space

Upper Hand HQ Wins JLL’s 2019 Best in Show Award for Innovative Tech Space

Upper Hand today proudly announces it’s been named “Best in Show” in the small organization category for Jones Lang LaSalle’s (JLL) Best Spaces in Indiana 2019 competition. The award program celebrates companies for their support of a workspace design that

UP YOUR GROWTH

Learn the impact Upper Hand can make on your sports & fitness business.

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Trusted by sports & fitness leaders everywhere

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