Skip links

up_your_game

Take your sports and fitness business to new heights with Upper Hand.

phone_graphic_hero

Upper Hand's sports & fitness management software gives you one platform to manage your entire operation.

See how

Online Booking System

Stop managing your sports & fitness business with multiple calendars. Let clients buy packages, book appointments, and register for programs online, and manage all the details in a redesigned calendar with customizable views.

Learn about the calendar
Fitness Calendar
Facility Management

Resource & Facility Management

Maximize the capacity of your resources by knowing what’s booked and when. Overlay all staff availability, program schedules, and your resource’s availability to find True Availability. Accessible on one view, from any device.

Learn about facility management

Membership Management

Grow recurring revenue by creating memberships that make sense for your business. Offer monthly credits & sessions, discounts on certain program types, exclusive programs, retail items, or a blend of them all.

learn more about memberships
Custom Memberships

More Features

Registration

Check clients in and track attendance, automate waivers, create dynamic payment options, and more.

registration

Scheduling

Handle the most complex scheduling cases & eliminate double booking. Custom availability, staff preferences, wait lists, and more.

scheduling

Payments

Transact online or via point of sale, enable payment options including Apple Pay, push refunds, and more. Powered by UP Payments.

payments

Contact Marketing

Automate emails, in-app messaging, cart reminders, create contact groups, view demographic maps, and more.

contact marketing

Website Builder

Work with our team to design a new site from scratch or redesign your current site to reflect your brand. Powered by WordPress.

website builder

Retail

Sell products online or in-person. Upload your items or order through our retail partners. Track inventory, suggest items at checkout, and more.

retail

Hardware

Connect card readers, barcode scanners, receipt printers, and more. Customize your desk with rotating kiosks and cash drawers.

hardware

Video Analysis

Accelerate client development with APEX’s integrated video analysis tools. Draw smart shapes, overlay videos, and create custom tags,

video analysis

Multi-Club & Franchise

Manage all of your locations with a custom, white-labeled environment. Integrate apps and manage your entire operation within one login.

club & franchise
apex_logo_home_block

Get great with the industry’s leader in sports and fitness innovation. Capture, organize and share performance insights -seamlessly & efficiently.

UP YOUR GAME
APEX

Recent Blog Posts

See all
Todd Linden Appointed Managing Director at Park Ten Capital

Todd Linden Appointed Managing Director at Park Ten Capital

Park Ten Capital is pleased to announce the appointment of Todd Linden as Managing Director. In this role, Todd will oversee the technology investments of Park Ten in both Upper Hand, and Indianapolis based sports and fitness software provider; and

How to Turn Clients Into Brand Advocates

How to Turn Clients Into Brand Advocates

When people we trust speak highly about a brand or product, we are more than likely to try out their recommendations. People looking for new ways to get fit often turn to their close friends for recommendations on their favorite

Thinking of Launching a Training Facility? Here’s How

Thinking of Launching a Training Facility? Here’s How

If you consider yourself an expert in a sports or fitness trade, then there is a lot of opportunity in launching your own training facility. In fact, the health club industry brings in a whopping $87.2 billion, and is expected

UP YOUR GROWTH

Learn the impact Upper Hand can make on your sports & fitness business.

See a demo

Trusted by sports & fitness leaders everywhere

Customer Stories