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Take your sports and fitness business to new heights with Upper Hand.

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Upper Hand's sports & fitness management software gives you one platform to manage your entire operation.

See how
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14+

hours saved each week
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90%

open rates on emails sent
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4X

industry conversion rates
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98%

customer satisfaction

Popular Features

Online Booking System

Stop managing your sports & fitness business with multiple calendars. Let clients buy packages, book appointments, and register for programs online, and manage all the details in a redesigned calendar with customizable views.

Learn about the calendar
Fitness Calendar
Facility Management

Resource & Facility Management

Maximize the capacity of your resources by knowing what’s booked and when. Overlay all staff availability, program schedules, and your resource’s availability to find True Availability. Accessible on one view, from any device.

Learn about facility management

Membership Management

Grow recurring revenue by creating memberships that make sense for your business. Offer monthly credits & sessions, discounts on certain program types, exclusive programs, retail items, or a blend of them all.

learn more about memberships
Custom Memberships

More Features

Registration

Check clients in and track attendance, automate waivers, create dynamic payment options, and more.

registration

Scheduling

Handle the most complex scheduling cases & eliminate double booking. Custom availability, staff preferences, wait lists, and more.

scheduling

Payments

Transact online or via point of sale, enable payment options including Apple Pay, push refunds, and more. Powered by UP Payments.

payments

Contact Marketing

Automate emails, in-app messaging, cart reminders, create contact groups, view demographic maps, and more.

contact marketing

Website Builder

Work with our team to design a new site from scratch or redesign your current site to reflect your brand. Powered by WordPress.

website builder

Retail

Sell products online or in-person. Upload your items or order through our retail partners. Track inventory, suggest items at checkout, and more.

retail

Hardware

Connect card readers, barcode scanners, receipt printers, and more. Customize your desk with rotating kiosks and cash drawers.

hardware

Video Analysis

Accelerate client development with APEX’s integrated video analysis tools. Draw smart shapes, overlay videos, and create custom tags,

video analysis

Multi-Club & Franchise

Manage all of your locations with a custom, white-labeled environment. Integrate apps and manage your entire operation within one login.

club & franchise
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Get great with the industry’s leader in sports and fitness innovation. Capture, organize and share performance insights -seamlessly & efficiently.

UP YOUR GAME
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Recent Blog Posts

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Are the Dallas Cowboys Leaders in a New Fitness Trend?

Are the Dallas Cowboys Leaders in a New Fitness Trend?

Recently, we have begun to see professional sports teams utilizing their brand power and name recognition to expand into the fitness market. A prime example of this is the Dallas Cowboys’ newest venture: Cowboys Fit. They invite customers to ‘train

Good or Bad? The Impact of Sports Replay on Fan Experience

Good or Bad? The Impact of Sports Replay on Fan Experience

In today’s modern age, the sports and tech world are integrating at unprecedented rates. Fan experience is being shaped by new innovations in tech, and the presence of new technology has undeniably improved the sports industry. New video review capabilities,

Best Practices for Organizing Efficient Sports Tryouts

Best Practices for Organizing Efficient Sports Tryouts

Seasons begin at the first open tryout. The evaluations and feedback at tryouts are perhaps the most influential part of any team’s season. Sports tryouts don’t determine the success of a team, but if done correctly, can fast track to

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Learn the impact Upper Hand can make on your sports & fitness business.

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Trusted by sports & fitness leaders everywhere

Customer Stories