Take your sports and fitness business to new heights with Upper Hand.
Upper Hand's sports & fitness management software gives you one platform to manage your entire operation.
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Popular Features
Online Booking System
Stop managing your sports & fitness business with multiple calendars. Let clients buy packages, book appointments, and register for programs online, and manage all the details in a redesigned calendar with customizable views.
Learn about the calendar
Resource & Facility Management
Maximize the capacity of your resources by knowing what’s booked and when. Overlay all staff availability, program schedules, and your resource’s availability to find True Availability. Accessible on one view, from any device.
Learn about facility managementMembership Management
Grow recurring revenue by creating memberships that make sense for your business. Offer monthly credits & sessions, discounts on certain program types, exclusive programs, retail items, or a blend of them all.
learn more about memberships
More Features
Registration
Check clients in and track attendance, automate waivers, create dynamic payment options, and more.
registrationScheduling
Handle the most complex scheduling cases & eliminate double booking. Custom availability, staff preferences, wait lists, and more.
schedulingPayments
Transact online or via point of sale, enable payment options including Apple Pay, push refunds, and more. Powered by UP Payments.
paymentsContact Marketing
Automate emails, in-app messaging, cart reminders, create contact groups, view demographic maps, and more.
contact marketingWebsite Builder
Work with our team to design a new site from scratch or redesign your current site to reflect your brand. Powered by WordPress.
website builderRetail
Sell products online or in-person. Upload your items or order through our retail partners. Track inventory, suggest items at checkout, and more.
retailHardware
Connect card readers, barcode scanners, receipt printers, and more. Customize your desk with rotating kiosks and cash drawers.
hardwareVideo Analysis
Accelerate client development with APEX’s integrated video analysis tools. Draw smart shapes, overlay videos, and create custom tags,
video analysisMulti-Club & Franchise
Manage all of your locations with a custom, white-labeled environment. Integrate apps and manage your entire operation within one login.
club & franchise
Get great with the industry’s leader in sports and fitness innovation. Capture, organize and share performance insights -seamlessly & efficiently.
Recent Blog Posts
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3 Keys to the Toronto Raptors’ 2019 NBA Championship
The 2019 NBA Finals provided numerous thrills and emotional moments, like the antics of Raptors superfan Drake and devastating injuries to Kevin Durant and Klay Thompson. Lost in the mayhem were two key factors that fueled Toronto’s success— the team
Stanley Cup Finals Recap and How the Blues Found a Way in Game 7
In January, the Blues were dead last in the NHL standings. Six months later, the team sits atop the hockey world after defeating the Bruins in Game 7 at Boston. With their magical run complete, we highlight the keys to
How to Build and Maintain a Successful Company Culture
A thriving company culture has become a new standard in today’s evolving workforce. Company culture serves as the personality of your brand and defines the environment that employees work in. In this article, Upper Hand Founder & CEO Kevin MacCauley