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Sports Software
Revolutionized

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Dominate Your Field

Upper Hand sports software offers you one platform, with unlimited opportunity. We partner with customers like you to take sports businesses up and to the right.

From the front desk to the back office, Upper Hand's sports software delivers the tools needed to provide an industry leading experience for your clients.

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Lessons

Easy 1-on-1 scheduling. Customize availability among multiple trainers. 
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Camps & Clinics

Host a one-day clinic or multi-week sports camp.
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Teams

Collect registration payments and communicate with your team.
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Training Programs

Flexible setup for recurring training programs or specific curriculum training.
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We're called Champions...

Everyone on our roster works day in and day out to fulfill Upper Hand's mission to reinvent how sports management does business, ultimately increasing athlete participation around the world.


With a competitor's spirit, our team is dedicated to driving value for sports businesses. 
Upper Hand was founded in 2012 by two graduates of the renowned Indiana University, Kelley School of Business. 

Learn More

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Registration & Payment

Our sports registration software provides an industry leading experience for your clients, simplifying check-out from start to finish, allowing them to pay however is easiest for them - credit, check or cash.
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Scheduling

Let your clients schedule right at registration. Upper Hand sports software populates scheduled dates, times & locations to keep everyone on the same page, without playing phone tag or double booking.
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Marketing

Event invitation emails & reminders, plus surveys & powerful SEO will help you spread the word and bring clients to your event or training. Deploy a sports marketing email with just a few clicks of the mouse!

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Management & Reporting

Take control of the most important aspect of your business and make informed decisions, with Upper Hand’s built-in financial intelligence & reporting. Plus, use payment splitting to setup staff payouts for private lessons.
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Get the Upper Hand

Request Demo
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"Ever since we started with Upper Hand, the amount of time that our facility owners, staff and instructors have saved is unbelievable. All of that time we save has been able to be re-allocated toward other projects, marketing efforts and even instruction time. The time we have saved has helped us continue to build our brand and offer more instructions to more students, which is why we started this business in the first place!"

CHRIS ZAKER, OWNER & INSTRUCTOR

Field of Dreams Case Study >

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"Indy Eleven used Upper Hand for camps registration last year and it saved us valuable time and money. The software and website are easy to navigate internally and, judging from the feedback we received, from the consumer’s side as well. The staff at Upper Hand were prompt to respond to any questions and made us feel confident in the product we were selling."

MOLLY KRUGER, MARKETING DIRECTOR

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Solutions Built for Sports

Every sport, game and athlete is unique. We know your business will have unique needs, which is why Upper Hand sports software is built with each individual sport in mind, offering custom features based on your training goals.

 

Upper Hand Blog

Sports business tips, best practices, news & updates from our software experts.

Sports Camp Flyers that Can Boost your Registration

Boost your Enrollment with an Eye-Catching Camp Flyer What if you could increase your registrations for your upcoming sports camps by tweaking a few design elements on your flyers or brochures?

Social Media Tips to Boost Your Online Sports Registration

Boost brand awareness & online sports registration with these 7 platforms & tips! Social media in its most primitive form actually began in the early 1970's with the emergence of listservs,

Four Key Ingredients to a Great Sports Website

The Importance of Your Sports Website Design Let’s start by making sure your perception of what makes a good sports website is aligned with the realities of what people want from a modern website.

10 Ways Belichick Compares to Hall of Fame Coach Vince Lombardi

What Belichick Picked Up From Lombardi Arguably the greatest coach in the history of the National Football League, Vince Lombardi has undoubtedly left his mark on the game. From the iconic Super Bowl

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Get the Upper Hand!