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Sports Software
Revolutionized

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Dominate Your Field

Upper Hand sports software offers you one platform, with unlimited opportunity. We partner with customers like you to take sports businesses up and to the right.

From the front desk to the back office, Upper Hand's sports software delivers the tools needed to provide an industry leading experience for your clients.

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Lessons

Easy 1-on-1 scheduling. Customize availability among multiple trainers. 
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Camps & Clinics

Host a one-day clinic or multi-week sports camp.
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Teams

Collect registration payments and communicate with your team.
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Training Programs

Flexible setup for recurring training programs or specific curriculum training.
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We're called Champions...

Everyone on our roster works day in and day out to fulfill Upper Hand's mission to reinvent how sports management does business, ultimately increasing athlete participation around the world.


With a competitor's spirit, our team is dedicated to driving value for sports businesses. 
Upper Hand was founded in 2012 by two graduates of the renowned Indiana University, Kelley School of Business. 

Learn More

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Registration & Payment

Our sports registration software provides an industry leading experience for your clients, simplifying check-out from start to finish, allowing them to pay however is easiest for them - credit, check or cash.
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Scheduling

Let your clients schedule right at registration. Upper Hand sports software populates scheduled dates, times & locations to keep everyone on the same page, without playing phone tag or double booking.
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Marketing

Event invitation emails & reminders, plus surveys & powerful SEO will help you spread the word and bring clients to your event or training. Deploy a sports marketing email with just a few clicks of the mouse!

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Management & Reporting

Take control of the most important aspect of your business and make informed decisions, with Upper Hand’s built-in financial intelligence & reporting. Plus, use payment splitting to setup staff payouts for private lessons.
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Get the Upper Hand

Request Demo
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"Ever since we started with Upper Hand, the amount of time that our facility owners, staff and instructors have saved is unbelievable. All of that time we save has been able to be re-allocated toward other projects, marketing efforts and even instruction time. The time we have saved has helped us continue to build our brand and offer more instructions to more students, which is why we started this business in the first place!"

CHRIS ZAKER, OWNER & INSTRUCTOR

Field of Dreams Case Study >

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"Indy Eleven used Upper Hand for camps registration last year and it saved us valuable time and money. The software and website are easy to navigate internally and, judging from the feedback we received, from the consumer’s side as well. The staff at Upper Hand were prompt to respond to any questions and made us feel confident in the product we were selling."

MOLLY KRUGER, MARKETING DIRECTOR

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Solutions Built for Sports

Every sport, game and athlete is unique. We know your business will have unique needs, which is why Upper Hand sports management software is built with each individual sport in mind, offering custom features based on your training goals.

 

Upper Hand Blog

Sports business tips, best practices, news & updates from our software experts.

5 Strategies to Secure A Youth Sports Sponsorship

Tips for Getting A Youth Sports Sponsorship for Your Team When parents and others attend your team's Little League game, it’s likely don’t pay an admission fee—but the team members are wearing

Now That's A Game Changer!

10 Best Sports Tech Innovations Improving the Game In the words of Lee Aviram Shoshany, manager of digital media technologies for the nonprofit Israel Export and International Institute, “The

Prepare, Execute, Deliver with Sports Camp Registration Software

Make Sure Parents are at Ease Sending Their Athletes to Camp It's the first day of camp. Athletes and parents are arriving full of excitement, and likely, some anxieties. How do you greet them? Is

Sports Website Design Built for Short Attention Spans

Breaking it Down: How to be Sure Your Sports Website is Keeping Visitors' Attention  Did you know that the average human has a shorter attention span than a goldfish? That's right, science has

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Get the Upper Hand!